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Functional and investment strategies of technical development of enterprises

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Category: Contens №3 2020

Last Updated on 13 September 2020

Published on 02 July 2020

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Authors:

V. Danyliuk, Cand. Sc. (Econ.), Senior Lecturer of the Department of Management, orcid.org/0000-0001-7788-9029, Kyiv National Economic University named after Vadym Getman, Kyiv, Ukraine

I. Riepina, Dr. Sc. (Econ.), Prof., Head of the Department of Business Economics and Entrepreneurship, orcid.org/0000-0001-9141-0117, Kyiv National Economic University named after Vadym Getman, Kyiv, Ukraine

O. Shafalyuk, Dr. Sc. (Econ.), Prof., Dean of the Faculty of Marketing, orcid.org/0000-0003-1145-7973, Kyiv National Economic University named after Vadym Getman, Kyiv, Ukraine

M. Kovylina, Cand. Sc. (Econ.), Assoc. Prof., orcid.org/0000-0003-2805-9648, National University “Odesa National Maritime Academy”, Odesa, Ukraine

V. Nitsenko, Dr. Sc. (Econ.), Prof., Professor of the Accounting and Taxation Department, orcid.org/0000-0002-2185-0341, Interregional Academy of Personnel Management, Higher Education Institution, Private Joint-Stock Company, Kyiv, Ukraine, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Naukovyi Visnyk Natsionalnoho Hirnychoho Universytetu. 2020, (3): 115-121

https://doi.org/10.33271/nvngu/2020-3/115

повний текст / full article

Abstract:

Purpose. To identify the links between the main elements of the strategic set of the company, to determine the problems and the possibilities of their effective implementation by cooperating business units.

Methodology. In the research on elements and subsystems, approaches and concepts of strategic enterprise management, as well as the possibilities of their effective integration, methods of system analysis were used, which ensured the effectiveness of generalizations and constructive conclusions.

Findings. The study analyzes widespread problems of imbalance between the overall strategy of enterprise development and its investment, production and functional strategies, which leads to a decrease in management effectiveness and business efficiency. The article critically analyzes different views on the concept of technical development strategy and its relationship with investment, production and functional strategies, which are usually included in the strategic set of the company; the possibilities of their complex optimization in achieving the goals of the overall development strategy are also identified.

Originality. As a result of generalizing data on the enterprise strategy system, critical points of their intersection were studied, as well as features of effective strategic management were identified.

Practical value. Based on the systematization and development of theoretical foundations, as well as the analysis of the effectiveness of strategic management of Ukrainian enterprises, for them there have been ways identified to neutralize the problems in the formation and implementation of functionally interconnected innovation-oriented strategies, improving the efficiency of investments, which are harmonized across different strategic horizons.

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