Ensuring sustainable development in the countries of the world based on environmental marketing
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- Category: Contens №3 2020
- Last Updated on 13 September 2020
- Published on 02 July 2020
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Authors:
N. V. Stukalo, Dr. Sc. (Econ.), Prof., Vice-Head, orcid.org/0000-0003-0517-1653, National Agency for Higher Education Quality Assurance, Kyiv, Ukraine
M. V. Lytvyn, Cand. Sc. (Econ.), Assoc. Prof., Associate Professor of the Department of Economic Theory and International Economic Relations, orcid.org/0000-0001-8597-6835, Dnipro University of Technology, Dnipro, Ukraine, email: This email address is being protected from spambots. You need JavaScript enabled to view it.
L. S. Golovko, Senior Lecturer of the Department of International Economics and World Finances, orcid.org/0000-0001-8202-2294, Oles Honchar Dnipro National University, Dnipro, Ukraine
L. B. Kolinets, Dr. Sc. (Econ.), Prof., Professor of the Department of International Economics, orcid.org/0000-0002-7005-0519, Ternopil National Economic University, Ternopil, Ukraine
Y. Pylypenko, Dr. Sc. (Econ.), Prof., Head of the Department of Economic Theory and International Economic Relations, orcid.org/0000-0002-4772-1492, Dnipro University of Technology, Dnipro, Ukraine, email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Naukovyi Visnyk Natsionalnoho Hirnychoho Universytetu. 2020, (3): 145-150
https://doi.org/10.33271/nvngu/2020-3/145
Abstract:
Purpose. The proposed article actualizes the expediency of developing a systematic approach to international marketing, pays attention to the concept of sustainable development. The purpose of the article is to form a systematic approach to the marketing of production based on the concept of sustainable development.
Methodology. The methods used involve the structural observation of the countries’ ratings on the key indicators level of the investigated distribution channels of products around the world. The method explains monitoring and evaluation of the policy of state support for environmentally friendly production; emphasizes distribution channels worldwide; obtains principles related to sustainable development and the global market place.
Findings. The results of the research represent the systematic approach to the strategic provision for sustainable development of the world market. The findings considered in accordance with the notion of the systematic approach aspects for the world market and, in the conclusion, their general implications are explored in relation to the notion of the sustainable development.
Originality. New strategic approaches to the formation of a marketing complex for sustainable development have been investigated and developed. The conceptual foundations for the sustainable development at the mega-level have been improved. Authors have created the systematic approach to the strategic provision for sustainable development by the international marketing at the mega-level.
Practical value. The results of the study can be used by companies and enterprises in different countries of the world. The obtained results could be taken into account by governments when developing and implementing new policy for transition economies considering the experience of countries with high indicators of sustainable development and distribution channels.
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