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Transformation of e-commerce business models in the digital economy

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Parent Category: 2024

Category: Content №5 2024

Created on 29 October 2024

Last Updated on 29 October 2024

Published on 30 November -0001

Written by O. Chukurna, T. Tardaskina, M. Chaikovska, V. Nitsenko, L. Pankovets, V. Kofman

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Authors:

O.Chukurna*, orcid.org/0000-0001-9285-7068, State University of Intelligent Technologies and Telecommunication, Odesa, Ukraine, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

T.Tardaskina, orcid.org/0000-0003-3818-7029, State University of Intelligent Technologies and Telecommunication, Odesa, Ukraine

M.Chaikovska, orcid.org/0000-0002-9490-5112, Odesa I. I. Mechnikov National University, Odesa, Ukraine

V.Nitsenko, orcid.org/0000-0002-2185-0341, INTI International University, Putra Nilai, Malaysia; Ivano-Frankivsk National Technical Oil and Gas University, Ivano-Frankivsk, Ukraine

L.Pankovets, orcid.org/0000-0001-5578-9385, State University of Intelligent Technologies and Telecommunication, Odesa, Ukraine

V.Kofman, orcid.org/0000-0002-9379-3577, State University of Intelligent Technologies and Telecommunication, Odesa, Ukraine

* Corresponding author e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

повний текст / full article

Naukovyi Visnyk Natsionalnoho Hirnychoho Universytetu. 2024, (5): 192 - 199

https://doi.org/10.33271/nvngu/2024-5/192

Abstract:

Purpose. Research on the transformation of e-commerce business models in the conditions of the digital economy, analysis of the main directions of changes in business processes, as well as the determination of key differences between Internet commerce, e-commerce and online commerce, substantiation of the difference in the sources of generation of added value and identification of the factors that facilitate the transition from traditional e-commerce business models to digital ones.

Methodology. When conducting the research, the trends of the development of electronic commerce and the factors contributing to their transformation in the conditions of the digital economy were revealed by the method of formal analysis.

Findings. This study presents an analysis of trends and factors affecting the development of digital commerce and the transformation of digital commerce business models. The directions of integration of digital technologies into business processes and strategic aspects of the implementation of digital solutions into business practice are substantiated. The key factors that contribute to the transformation of e-commerce business models into digital commerce business models are identified, in particular, in the creation and implementation of new business models that allow for effective adaptation to the conditions of the digital economy. It is found that the economic basis of transformations of business models is the sources of creation of added value. It has been proven that digital technologies, which form the basis of e-business, are carriers and main sources of added value creation, which is reflected in business monetization models. The impact of artificial intelligence on the prospects and further development of digital commerce business models is analyzed.

Originality. The scientific novelty obtained as a result of this research consists in the definition and substantiation of a new factor – added value, which is the main factor influencing the transformation of e-commerce business models into a digital commerce business model, which takes place under the influence of the digital economy. The novelty of the obtained research results in terms of substantiation of added value as a factor of transformation is proven by confirming the hypothesis that the formation of e-commerce business models and their transformation into digital commerce models take place under the influence of digital sources of added value creation.

Practical value. The value is defined in the single directions of obtaining additional value in business models of digital commerce.

Keywords: business model, digital economy, e-commerce, digital commerce

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