Influence of Industry 4.0 on strategies of companies entering the global market of data integration services

User Rating:  / 0
PoorBest 

Authors:


T.Tsygankova, orcid.org/0000-0001-6177-2555, Kyiv National Economic University named after Vadym Hetman, Kyiv, Ukraine

O.Yatsenko*, orcid.org/0000-0003-4399-2217, Kyiv National Economic University named after Vadym Hetman, Kyiv, Ukraine

T.Obolenska, orcid.org/0000-0002-8448-3622, Kyiv National Economic University named after Vadym Hetman, Kyiv, Ukraine

T.Gordieieva, orcid.org/0000-0002-5929-722X, Kyiv National Economic University named after Vadym Hetman, Kyiv, Ukraine

V.Osadchuk, orcid.org/0000-0002-1478-7882, Edgematics Technologies LLC, Dubai, United Arab Emirates

* Corresponding author e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.


повний текст / full article



Naukovyi Visnyk Natsionalnoho Hirnychoho Universytetu. 2023, (2): 141 - 148

https://doi.org/10.33271/nvngu/2023-2/141



Abstract:



Purpose.
To substantiate the theoretical principles and practical recommendations regarding the formation of the strategy of enterprises entering the market of data integration services in the conditions of Industry 4.0.


Methodology.
Research methods based on the principle of the unity of theory and practice were used in the research process, including: the historical-logical method (to study the evolution of market development and its trends); the analytical-statistical one (to determine the dynamics of market volumes); SWOT-matrix method analysis and DROC-analysis (to study the global market development of data integration services and to determine the company’s development scenarios in the market in the conditions of Industry 4.0); correlation-regression analysis (to study the dependence of marketing costs on net income of IT market leaders); taxonomic analysis (to systematize strategies used by market players under different conditions); qualitative research method (expert interview to analyze the state of the market and identify trends in its development).


Findings.
The state, conjuncture, key trends and drivers of the development of the data integration services market were comprehensively investigated, and the impact of Industry 4.0 was analyzed. The strategies of the leading players and possible scenarios for the development of companies on the market are determined.


Originality.
Empirical and theoretical research allowed us to propose directions for the implementation of digital-marketing technologies for enterprises to enter new b2b markets and to substantiate their strategies for entering the market of data integration services; in addition, to take into account the prospects for the development of this market in the post-war development of Ukraine.


Practical value.
The research results can be helpful to state authorities and researchers, applied in the functional activities of IT enterprises, namely, conclusions regarding the specifics and prospects for the development of the market of data integration services, its drivers, and their development strategies in turbulent times and the Fourth Industrial Revolution, directions for the implementation of technologies digital-marketing for entering new b2b markets, strategies and tactics for entering the data integration services market, in particular, when researching the global data integration services market and developing hybrid entry strategies.



Keywords:
global service market, international trade, IT, digital marketing, Industry 4.0

References.


1. Watson, IV, G., Weaven, S., Perkins, H., Sardana, D., & Palma­tier, R. (2017). International Market Entry Strategies: Relational, Digital, and Hybrid Approaches. Journal of International Marketing. Retrieved from https://cutt.ly/YNZqwJV.

2. Ramchuran, R., Yatsenko, O., & Osadchuk, V. (2022). Hybrid business strategy in the global data integration market. In M. Sahaidak, & T. Sobolieva (Eds.). Management: challenges in global world: monograph, (pp. 17-33). Ukraine: Kyiv National Economic University named after Vadym Hetman.

3. Yatsenko, O., Nitsenko, V., Abbas, M., & Tananaiko, T. (2018). The impact of global risks on the world trade and economic environment. Financial and credit activity: problems of theory and practice, (27), 435-444. https://doi.org/10.18371/fcaptp.v4i27.154279.

4. Pandey, R. (2021). 8 Best B2B Brands killing on Instagram. Rahulogy. Retrieved from https://cutt.ly/X3zDnFL.

5. Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing: Strategy, implementation & practice. Retrieved from https://cutt.ly/h3zDYiC.

6. Kashkin, V. (2022). Digital marketing strategy for entering foreigns markets. Bizz Buzz. Retrieved from https://cutt.ly/H3zDGqW.

7. Steden, F., & Kirchner, R. (2018). Industry 4.0 an overview and implications for policy. German Advisory Group. Berlin-Kyiv. Retrieved from https://cutt.ly/n3zDV2y.

8. Schwab, K. (2016). The Fourth Industrial Revolution. World Economic Forum. Retrieved from https://cutt.ly/k3zD9xA.

9. Mcrtchan, E. (2022). Industry 4.0 as an innovative trend of Ukraine. Interfax-Ukraine. Retrieved from https://cutt.ly/43zD4FJ.

10. Ukraine: Data Centre Market Landscape Report 2021–2025 (2021). Business Wire. Retrieved from https://cutt.ly/LNZqit8.

11. Kagermann, H., Anderl, R., Gausemeier, J., Schuh, G., & Wahlster, W. (2016). Industrie 4.0 in a Global Context. Strategies for Cooperating with International Partners. Herbert Utz Verlag GmbH. Retrieved from https://cutt.ly/Y3zFQNP.

12. Osaulenko, О., Yatsenko, O., Reznikova, N., Rusak, D., & Nitsenko, V. (2020). The productive capacity of countries through the prism of sustainable development goals: challenges to international economic security and to competitiveness. Financial and credit activity: problems of theory and practice, 2(33), 492-499.

13. Digital globalization: the new era of global flows (2016). McKinsey&Company (n.d.). Retrieved from https://www.mckinsey.com.

14. Mauro, A. D., Greco, M., & Grimaldi, M. (2016). A formal definition of big data based on its essential features. Library Review, 65(3), 122-35. Retrieved from: https://cutt.ly/z3zFG7g.

15. Hossain, E., Khan, I., Un-Noor, F., Sikander, S.S., & Sunny, M.S.H. (2019). Application of big data and machine learning in smart grid, and associated security concerns: a review. IEEE Access, 7, 13960-88. Retrieved from https://cutt.ly/M3zFXCe.

16. Li, Y., Huang, C., Ding, L., Li, Z., Pan, Y., & Gao, X. (2019). Deep learning in bioinformatics: introduction, application, and perspective in the big data era. Methods. Retrieved from https://cutt.ly/43zFMMK.

17. Bajaber, F., Elshawi, R., Batarfi, O., Altalhi, A., Barnawi, A., & Sakr, S. (2016). Big Data 2.0 processing systems: Taxonomy and open challenges. Journal of Grid Computing. https://doi.org/10.1007/s10723-016-9371-1.

18. The Future of Data Integration (2021). Towards Data Science. Retrieved from https://cutt.ly/e3zF4lb.

19. Global Data Integration Market Size, Share & Industry Trends Analysis 2021–2027 (2021). Report KBV Research Report. Retrieved from https://cutt.ly/J3zF6u2.

20. Global Data Integration Market – Industry Trends and Forecast to 2029 (2022). Data Bridge Market Research Report. Retrieved from https://cutt.ly/XNZqEnP.

 

Visitors

7277068
Today
This Month
All days
568
47763
7277068

Guest Book

If you have questions, comments or suggestions, you can write them in our "Guest Book"

Registration data

ISSN (print) 2071-2227,
ISSN (online) 2223-2362.
Journal was registered by Ministry of Justice of Ukraine.
Registration number КВ No.17742-6592PR dated April 27, 2011.

Contacts

D.Yavornytskyi ave.,19, pavilion 3, room 24-а, Dnipro, 49005
Tel.: +38 (056) 746 32 79.
e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
You are here: Home Archive by issue 2023 Content №2 2023 Influence of Industry 4.0 on strategies of companies entering the global market of data integration services