Mechanism of an enterprise’s strategic flexibility support

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Authors:

O.V. Shatilova, State Higher Educational Institution “Vadym Hetman Kyiv National Economic University”, Assistant Lecturer of the Management Department, Kyiv, Ukraine

Abstract:

Purpose. To study the processes of enterprise’s strategic flexibility forming and support.

Methodology. The main methods of optimization of enterprise’s business portfolio in context of strategic flexibility support are: investment portfolio formation model, economic analysis, mathematical statistics and prognostication.

Findings. We have defined the phases of formation process and support mechanism of strategic flexibility of an enterprise and substantiated the necessity of an enterprise business portfolio restricting in context of strategic flexibility support.

Originality. The forming of strategic flexibility of an enterprise is proposed to consider as a continuous process that consists of four phases: foresight, statement, accumulation and realization. The mechanism of enterprise’s strategic flexibility support in terms of enterprise’s business portfolio optimization with using the modification of Markowitz’s model of forming investment portfolio is described in the article.

Practical value. We have suggested the optimal business portfolio structure of DP “Avtosborochnyi zavod No.2” of AO “Automobile Company “Bogdan Motors” in terms of risks minimization. This new business portfolio structure fits the main trends of Ukrainian car market progress and contributes to enterprise’s strategic flexibility. 

References:

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Ansoff, I. (1999), Novaya corporativnaya strategiya [New Corporate Strategy], Piter, St.-Petersburg, Russia.

2. Божидарнік Т.В. Економічний механізм управління сталим розвитком підприємств у перехідній економіці/ Т.В. Божидарнік; заред. А.В. Шегди // Теоретичні та практичні питання економіки. Зб. наук. праць. – К.: ТОВ „Кадри“, 2002 – Вип. 1– С. 167–174.

Bozhydarnik, T.V. (2002), Economic Mechanism of Management Constant Enterprise Development in Transition Economy”, Teoretychni ta praktychni pytannia ekonomiky, Issue 1, pp. 167–174.

3. Коробецький Ю.П. Імітаційні моделі у гнучкому виробництві: монографія/ Ю.П. Коробецький, С.К. Рамазанов. – Луганськ: Вид-во СНУім. В. Даля, 2003. – 280 с.

Korobetskyi, Yu.P. and Ramazanov, S.K. (2003), Imitatsiini modeli u gnuchkomu vyrobnytstvi [Simulation Models In Flexible Production], V. Dall SNU, Lugansk, Ukraine.

4. Пастухова В.В. Стратегічне управління підприємством: філософія, політика, ефективність: монографія / ПастуховаВ.В. – К.: Київ. нац. торг.-екон. ун-т, 2002. – 302 с.

Pastukhova, V.V. (2002) Strategichne upravlinnia pidpryemstvom: filosofiia, polityka, efectyvnist [Strategic Management of an Enterprise: Philosophy, Policy, Efficiency], KNTEU, Kyiv, Ukraine.

5. Самочкин В.Н. Гибкое развитие предприятия: анализ и планирование / Самочкин В.Н.; 2-е изд. испр. и доп. – М.: Дело, 2000. – 376 с.

Samochkin, V.N. (2000), Gibkoe razvitie predpriyatiya: analiz i planirovanie [Flexible Development of an Enterprise: Analysis and Planning], Delo, Moscow, Russia.

6. Ситницький М.В. Формування концепції стратегічної гнучкості на виробничих підприємствах/ М.В. Ситницький// Формування ринкових відносин в Україні– 2007. – №1 (68).– С. 104–107.

Sytnytskyi, M.V. (2007), “Forming conception of strategic flexibility of a manufacturing enterprise”, Formuvannia rynkovykh vidnosyn v Ukraini, no.1(68), pp. 104–107.

7. Хэмэл Г. Стратегическая гибкость: пер. с англ. / Г. Хэмэл, К. Прахалад, Д. О’Нил. – СПб.: Питер, 2005. – 384 с.: ил.

Hamel, G., Prahalad, C.K., Thomas, H. and O’Neill, D., Strategic Flexibility, Chichester, UK, Wiley.

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ISSN (print) 2071-2227,
ISSN (online) 2223-2362.
Journal was registered by Ministry of Justice of Ukraine.
Registration number КВ No.17742-6592PR dated April 27, 2011.

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