Forms of organization of production activity of enterprises in terms of probabilistic nature of demand
- Details
- Category: Content №4 2021
- Last Updated on 23 August 2021
- Published on 30 November -0001
- Hits: 5641
Authors:
T.V.Kuvaieva, orcid.org/0000-0002-8796-3189, Dnipro University of Technology, Dnipro, Ukraine, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
K.P.Pilova, orcid.org/0000-0002-8032-9353, Dnipro University of Technology, Dnipro, Ukraine, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Naukovyi Visnyk Natsionalnoho Hirnychoho Universytetu. 2021, (4): 177 - 184
https://doi.org/10.33271/nvngu/2021-4/177
Abstract:
Purpose. To develop models describing forms of organization of production activity in terms of probabilistic nature of demand and determine their being effected by strategies of marketing interaction with the product consumers.
Methodology. The theoretical models were based on classic models of mass service, methods of sales planning, and studies on rational strategies of marketing interaction of a consumer of limited-demand products, the need in which is of probabilistic nature. Such parameters as maximum (peak) involved production capacity and maximum warehouse capacity required in terms of predicted production volumes are taken as the criterion of effect of a strategy of the manufacturer-consumer marketing interaction.
Findings. Certain dependences have been obtained making it possible to calculate the maximum (peak) involved production capacity depending on the predicted production volume, warehouse capacity, and organization of production activity of an enterprise. It has been shown that the organization of marketing interaction between a manufacturer and a consumer of limited-demand products, the need in which is of probabilistic nature, on the basis of marketing partnership strategy helps reduce considerably the peak loads of production facilities and warehouse capacity, which is necessary to maintain production activity of an enterprise.
Originality. On the basis of a mass service theory, a form of organization of production activity of an enterprise is substantiated that manufactures goods of differentiated need and limited demand of probabilistic nature. It has been proved that a current marketing strategy of interaction between a manufacturer and consumer of such a product influences considerably the organization of production activity of an enterprise-manufacturer. A form of organization of production activity of an enterprise has been substantiated; in terms of organization of interaction with a consumer on the basis of marketing partnership relations, it helps reduce significantly the peak loads of production facilities and the involved warehouse capacity to store ready-made products.
Practical value. The obtained results can be applied to plan the forms of organization of production activity of an enterprise that manufactures limited-demand products, the need in which is of differentiated nature, and to substantiate rational marketing interaction with a consumer of such kind of product.
Keywords: random nature of ordering, probabilistic models, peak loads, warehouse capacity, marketing strategies
References.
1. Jiang, Z., Shiu, E., Henneberg, S., & Naude, P. (2016). Relationship Quality in Business to Business Relationships. Psychology and Marketing, 33(4), 297-313. https://doi.org/10.1002/mar.20876.
2. Jonathan, Z., George, F., & Robert, W. (2016). Dynamic Relationship Marketing. Journal of Marketing, 80(5), 53-75. https://doi.org/10.1509/jm.15.0066.
3. Kenneth, H. Wathne, Jan, B. Heide, Erik, A. Mooi, & Alok Kumar (2018). Relationship Governance Dynamics: The Roles of Partner Selection Efforts and Mutual Investments. Journal of Marketing Research, 55(5), 704-721. https://doi.org/10.1177/0022243718801325.
4. Wasike, S., & Joseph, O. (2020). Top Management Team Characteristics, Competitive Environment and Strategy Implementation. International Journal of Business and Management, 15(7), 147-157. https://doi.org/10.5539/ijbm.v15n7p147.
5. Larina, Y., & Lutsii, K. (2018). Formation of organizational economic mechanism of marketing based partnership between enterprises. Marketynh i Tsyfrovi Tekhnolohii, 2(1), 96-107.
6. Krykavskyy, Ye., & Yakymyshyn, L. (2018). Complementarity of marketing and logistics strategies in the chain of supply of goods of daily demand. Marketing and Digital Technologies, 2(1), 21-32. https://doi.org/10.15276/mdt.2.1.2018.2.
7. Hernndez-Mogolln, J., & Alves, H. (2020). Integrating transactional and relationship marketing: a new approach to understanding destination loyalty. International Review on Public and Nonprofit Marketing, 18, 1-24. https://doi.org/10.1007/s12208-020-00258-z.
8. Azadfallah, M. (2017). Supplier Performance Prediction for Future Collaboration: Based on Markov Chain Model. International Journal of Business Analytics, 4, 48-59. https://doi.org/10.4018/IJBAN.2017100103.
9. Kuvaieva, T. (2017). Assessment of competitive advantages of the enterprise functioning in network structures partnership type. In M.Bezpartochnyi (Ed.). Mechanisms interaction competitiveness and innovations in modern international economic relations: collective monograph, in 4 Vol. ISMA University, (pp. 30-38). Riga: Landmark SIA.
10. Baetens, J., Steyaert, B., Claeys, D., & Bruneel, H. (2020). System occupancy in a multiclass batch-service queueing system with limited variable service capacity. Annals of Operations Research, 293, 3-26. https://doi.org/10.1007/s10479-019-03470-1.
Older news items:
- Evaluation of information disclosure in annual reports of extractive industry companies - 23/08/2021 18:11
- Optimization modeling of business processes of engineering service enterprises in the national economy - 23/08/2021 18:11
- Student survey as a tool for quality assurance in higher education: the case of Ukrainian university - 23/08/2021 18:11
- Methodological approach to economic analysis and control of enterprises under conditions of economic systems transformation - 23/08/2021 18:11
- Scrap metal procurement and operations with it: today’s criminal situation - 23/08/2021 18:11
- Problematic issues of criminal prosecution for the illegal extraction of mineral resources - 23/08/2021 18:11
- Methodological approach to the credit worthiness estimation of counterparties at mining enterprises - 23/08/2021 18:11
- Formation of an optimal portfolio of venture projects - 23/08/2021 18:11
- Comparative analysis of public management models - 23/08/2021 18:11
- Modeling enterprises’ economic security in crisis conditions - 23/08/2021 18:11