- 1. Optimization model for the budget distribution between advertising vehicles
- (Economy and management)
- ... which appear appropriate for advertising campaign of complicated product. The developed model allows creating a media-plan for whole advertising campaign and media-plans for each advertising vehicle separately. ...
- Created on 04 January 2013
- 2. The evaluation of the advertising campaign effectiveness
- (Marketing)
- ... of indicators for communication and economic evaluation has been proposed and practical calculations of the efficiency of advertising activities for complicated product have been carried out. ...
- Created on 25 December 2012