The evaluation of the advertising campaign effectiveness

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Authors: T.B. Reshetilova, V.K. Nikolaieva. 

 
The indicators for complex evaluation have been justified based on the analysis of indicators of advertising campaign effectiveness. Indexes which connect the costs and benefits for advertising instruments have been defined. The features of calculating of the effectiveness Internet and outdoor advertising have been considered. The system of indicators for communication and economic evaluation has been proposed and practical calculations of the efficiency of advertising activities for complicated product have been carried out.
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2010_05 Resh
Date 2012-12-14 Filesize 323.72 KB Download 1225

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ISSN (print) 2071-2227,
ISSN (online) 2223-2362.
Journal was registered by Ministry of Justice of Ukraine.
Registration number КВ No.17742-6592PR dated April 27, 2011.

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