Науковий вісник НГУ

Transformation of e-commerce business models in the digital economy

• 
• 

User Rating:  / 0

PoorBest 

Details

Category: Content №5 2024

Last Updated on 29 October 2024

Published on 30 November -0001

Hits: 748

Authors:

O.Chukurna*, orcid.org/0000-0001-9285-7068, State University of Intelligent Technologies and Telecommunication, Odesa, Ukraine, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

T.Tardaskina, orcid.org/0000-0003-3818-7029, State University of Intelligent Technologies and Telecommunication, Odesa, Ukraine

M.Chaikovska, orcid.org/0000-0002-9490-5112, Odesa I. I. Mechnikov National University, Odesa, Ukraine

V.Nitsenko, orcid.org/0000-0002-2185-0341, INTI International University, Putra Nilai, Malaysia; Ivano-Frankivsk National Technical Oil and Gas University, Ivano-Frankivsk, Ukraine

L.Pankovets, orcid.org/0000-0001-5578-9385, State University of Intelligent Technologies and Telecommunication, Odesa, Ukraine

V.Kofman, orcid.org/0000-0002-9379-3577, State University of Intelligent Technologies and Telecommunication, Odesa, Ukraine

* Corresponding author e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

повний текст / full article

Naukovyi Visnyk Natsionalnoho Hirnychoho Universytetu. 2024, (5): 192 - 199

https://doi.org/10.33271/nvngu/2024-5/192

Abstract:

Purpose. Research on the transformation of e-commerce business models in the conditions of the digital economy, analysis of the main directions of changes in business processes, as well as the determination of key differences between Internet commerce, e-commerce and online commerce, substantiation of the difference in the sources of generation of added value and identification of the factors that facilitate the transition from traditional e-commerce business models to digital ones.

Methodology. When conducting the research, the trends of the development of electronic commerce and the factors contributing to their transformation in the conditions of the digital economy were revealed by the method of formal analysis.

Findings. This study presents an analysis of trends and factors affecting the development of digital commerce and the transformation of digital commerce business models. The directions of integration of digital technologies into business processes and strategic aspects of the implementation of digital solutions into business practice are substantiated. The key factors that contribute to the transformation of e-commerce business models into digital commerce business models are identified, in particular, in the creation and implementation of new business models that allow for effective adaptation to the conditions of the digital economy. It is found that the economic basis of transformations of business models is the sources of creation of added value. It has been proven that digital technologies, which form the basis of e-business, are carriers and main sources of added value creation, which is reflected in business monetization models. The impact of artificial intelligence on the prospects and further development of digital commerce business models is analyzed.

Originality. The scientific novelty obtained as a result of this research consists in the definition and substantiation of a new factor – added value, which is the main factor influencing the transformation of e-commerce business models into a digital commerce business model, which takes place under the influence of the digital economy. The novelty of the obtained research results in terms of substantiation of added value as a factor of transformation is proven by confirming the hypothesis that the formation of e-commerce business models and their transformation into digital commerce models take place under the influence of digital sources of added value creation.

Practical value. The value is defined in the single directions of obtaining additional value in business models of digital commerce.

Keywords: business model, digital economy, e-commerce, digital commerce

References.

1. Laudon, K. C., & Traver, C. G. (2023). E-commerce 2023–2024: Business, technology, society. (18 ^th ed). Pearson Higher Ed. Retrieved from https://api.pageplace.de/preview/DT0400.9781292449661_A47155427/preview-9781292449661_A47155427.pdf.

2. Plunkett, J. W. (2023). Plunkett’s e-commerce and internet business almanac 2023: E-commerce and internet business industry market research, statistics, trends and leading companies. Retrieved from https://dokumen.pub/qdownload/plunketts-e-commerce-amp-internet-business-almanac-2023-e-commerce-amp-internet-business-industry-market-research-statistics-trends-and-leading-companies-1628316497-9781628316490.html.

3. Schwab, K. (2016). The fourth industrial revolution. Crown Business. Retrieved from https://ia903404.us.archive.org/26/items/the-fourth-industrial-revolution-klaus-s/The_Fourth_Industrial_Revolution_Klaus_S.pdf.

4. Shkrygun, Y. O. (2020). “Electronic business,” “Electronic commerce,” and “Electronic trade”: Differences and features. Economic Management: Theory and Practice, 12, 312-325.

5. Neskorozhena, L. L. (2017). On the definition of the concepts of “Electronic business,” “Electronic commerce,” “Electronic trade.” Scientific Notes of the Institute of Legislation of the Verkhovna Rada of Ukraine, (5), 17-21.

6. Dergachova, V. V., Koleshnya, Y. O., & Holyuk, V. Ya. (2022). Digital terminology in strategies: The essence, place, and role of digital management. Economic Bulletin of NTUU “Kyiv Polytechnic Institute”, 22, 114-117.

7. Andronik, O. L., & Voronin, A. V. (2021). Opportunities and threats of electronic commerce in Ukraine. Economics and Organization of Management, 4(44), 118-130. https://doi.org/10.31558/2307-2318.2021.4.11.

8. Stezko, N. V., & Shevchuk, O. I. (2023). Trends in the development of global electronic commerce in the context of business digitalization. Digital Economy and Economic Security, 5(05), 20-25. https://doi.org/10.32782/dees.5-3.

9. Zasenko, O. Yu. (2017). Preconditions and prospects for Ukraine’s integration into the global e-commerce market. Black Sea Economic Studies, 20, 5-9.

10. Berezovska, L., & Kyrychenko, A. (2022). Development of electronic commerce in Ukraine and the EU. Economics and Society, 42. https://doi.org/10.32782/2524-0072/2022-42-15.

11. Yatsenko, O. M., Hryazina, A. S., & Shevchyk, O. O. (2019). E‑commerce as an element of the global trade system. Actual problems of economics, 8(218), 4-15.

12. Statista (2024). Retail e-commerce sales worldwide from 2014 to 2027. Retrieved from https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/.

13. Activate Consulting (2023). Activate tech & media outlook 2023. Retrieved from https://activate.com/outlook/2023/.

14. Manzhura, O., Kraus, K., & Kraus, N. (2021). Digitalization of Business Processes of Enterprises of the Ecosystem of Industry 4.0: Virtual-Real Aspect of Economic GrowthReserves. WSEAS Transactions on Business and Economics, 18(57), 569-580.

15. Oliynyk, L. V. (2020). E-commerce as a New Format of Entrepreneurship. Modern Economics, 20, 175-180. https://doi.org/10.31521/modecon.V20(2020)-28.

16. Aleinikova, O. V., Datsii, O. I., Kalina, I. I., Zavgorodnia, A. A., Yeremenko, Yu. O., & Nitsenko, V. S. (2023). Digital technologies as a reason and tool for dynamic transformation of territory marketing. Naukovyi Visnyk Natsionalnoho Hirnychoho Universytetu, (1), 154-159. https://doi.org/10.33271/nvngu/2023-1/154.

17. Statista (2024). Retail e-commerce sales worldwide from 2014 to 2026. Retrieved from https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/.

18. Tardaskina, T. M., & Alkhimova, V. V. (2023). Modern approaches to digital transformation of business in Ukraine and worldwide. Agrosvit, 22, 85-91.

19. Zayed, N. M., Edeh, F. O., Islam, K. M. A., Nitsenko, V., Dubovyk, T., & Doroshuk, H. (2022). An Investigation into the Effect of Knowledge Management on Employee Retention in the Telecom Sector. Administrative Sciences, 12, 138. https://doi.org/10.3390/admsci12040138.

20. Chukurna, O., Niekrasova, L., Stanislavyk, O., Kovalenko, O., & Zadorozhko, G. (2024). Influence of information and communication technologies on knowledge economy development. In L. Moldovan & A. Gligor (Eds.), The 17 ^th International Conference Interdisciplinarity in Engineering. Inter-ENG 2023. Lecture Notes in Networks and Systems, 928. Springer, Cham. https://doi.org/10.1007/978-3-031-54671-6_23.

21. Law of Ukraine “On Electronic Commerce” dated 03.09.2015 No. 675-VIII (n.d.). Retrieved from https://ips.ligazakon.net/document/T150675?an=1&ed=2022_01_01.

22. European Strategic Programme (EEC) for Research and Development in Information Technologies (ESPRIT) (2024). Retrieved from https://cordis.europa.eu/programme/id/FP2-ESPRIT-2.

23. UNCTAD (2019). Digital economy report 2019: Value creation and capture – Implications for developing countries. Retrieved from https://unctad.org/system/files/official-document/der2019_en.pdf.

• < Prev