Management of innovative development of enterprises in the conditions of digitalization: strategy modeling

User Rating:  / 0


O.Iastremska,, Simon Kuznets Kharkiv National University of Economics, Kharkiv, Ukraine, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

A.Rudych,, Poltava State Agrarian University, Poltava, Ukraine, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

I.Bumane,, University of Latvia, Riga, Republic of Latvia, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

A.Hazukin,, National University of Construction and Architecture, Kyiv, Ukraine, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

V.Zdolnyk,, Interregional Academy of Personnel Management, Kyiv, Ukraine, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

P.Kukhta*,, Taras Shevchenko Kyiv National University, Kyiv, Ukraine, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

* Corresponding author e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

повний текст / full article

Naukovyi Visnyk Natsionalnoho Hirnychoho Universytetu. 2024, (2): 194 - 200


To determine the essence of managing innovation development of a company in the context of digitalization.

In the process of studying the management of innovative development of enterprises, additional approaches to analysis were applied. Among them, the following can be highlighted: expert assessment (involving experts from various fields of economic activity), scenario modeling (developing various scenarios of strategic management of innovative development allowed for the analysis of possible consequences and outcomes of each), and systemic analysis (considering the interconnections between various aspects of innovative development of enterprises in the context of digitalization and their impact on the economy as a whole).

The authors have examined the fundamentals of managing the innovative development of the enterprise, with particular emphasis on considering innovative development in a strategic context and comprehensively. It was found that enterprises do not pay due attention to the formation of a strategic set of management of innovative development and do not make appropriate forecasts. The authors proposed a strategic set that affects the innovative potential of the enterprise, changing its direction, and, if necessary, may be very time-consuming, require resources and effort to return to the previous state of management. The characteristic of the implementation of the management strategy of innovative development of the enterprise, which, unlike the existing characteristics, includes a digital process, is considered. A complex of factors that determine the further intensification of innovative development of enterprises is analyzed, namely diversification of activities, multi-channel financial support, improvement of information and analytical support, use of public-private partnership and clustering tools, development of new types of technologies and communications, implementation of risk protection methods, development of modern network communications and organizational design and others.

For the first time, the work has comprehensively explored the management of innovative development of the enterprise in the context of digitization and identified new regularities in the innovative development.

Practical value.
The research results can be utilized for the formulation of an effective innovation policy within enterprises in the context of the digitization of the state. They can also be applied in the development of measures to support innovative activities within businesses.

management strategy, innovative development, innovation financing, experience economy, digitalization


1. Bazhal, I., & Dombrovska, A. (2023). Effectiveness of the economic growth factors: productivity and innovation. Scientific Papers NaUKMA Economics, 8(1), 3-9.

2. Kaminskyi, A., Baiura, D., & Nehrey, M. (2022). ESG investing strategy through Covid-19 turmoil: ETF-based comparative analysis of risk-return correspondence. Intellectual economics, 16(2), 5-23.

3. Gudz, O., Fediunin, S., & Shcherbyna, V. (2019). Digitalization as Competitive Advantage of Companies. Ekonomika. Menedzhment. Biznes, 3, 18-24.

4. Aleinikova, O. V., Datsii, O. I., Kalina, I. I., Zavgorodnia, A. A., Yeremenko, Yu. O., & Nitsenko, V. S. (2023). Digital technologies as a reason and tool for dynamic transformation of territory marketing. Naukovyi Visnyk Natsionalnoho Hirnychoho Universytetu, (1), 154-159.

5. Mykytyuk, P., & Mykytyuk, Yu. (2023). Management of the Effectiveness of Investment Planning Using Economic and Mathematical Modeling. Herald of Economics, (1), 166-181.

6. Karcheva, G. T., Ogorodnya, D. V., & Openko, V. A. (2017). Digital Economy and Its Influence on Development of Domestic and International Economies. Finansovyi prostir, (3), 13-23.

7. Lapko, O. O., & Solosich, O. S. (2019). Blockchain Technology: The Concept, Scope and Impact on Business. Biznes Inform, 6, 77-82.

8. Lozova, T. I., Oliinyk, H. Yu., & Oliinyk, O. A. (2019). Digitalization of the technical inventory of real estate objects: land plots and buildings, structures and transmitters located on them. Ekonomika ta derzhava, (1), 4-9.

9. Putsenteilo, P. R., & Humeniuk, O. O. (2018). Digital economy as the modern vector of reconstruction of the traditional economy. Innovatsiina ekonomika, (5-6), 131-143.

10. Demchyshak, N. B., & Bilenka, V. A. (2018). Development of the technological platform as instrument of innovative potential implementation in Ukraine. Ekonomika ta suspilstvo, 16, 731-738.

11. Spasiteleva, S., & Buryachok, V. (2018). Perspectives for development of blockchain applications in Ukraine. CYBER SECURITY: education, science, technology, 1(1), 35-48.

12. Friedlmaier, M., Tumasjan, A., & Welpe, I. M. (2018). Disrupting industries with Blockchain: The industry, venture capital funding, and regional distribution of Blockchain ventures. In Proceedings of the 51st Hawaii International Conference on System Sciences, 3517-3526. Waikoloa Village, HI, USA. Retrieved from

13. Mishchuk, I., Riabykina, Y., Ushenko, N., Hamova, O., Tkachenko, S., & Yastremska, N. (2022). Intellectual Capital as a Factor Forming Economic Security of Enterprises in Society 5.0. WSEAS Transactions on Business and Economics, 19, 269-277.

14. Haponenko, H., & Vasylenko, V. (2020). Prospects for the use of blockchain technology in the tourism industry. The Journal of V. N. Karazin Kharkiv National University. Series: International Relations. Economics. Country Studies. Tourism, 10, 193-199.

15. Claessens, S., & Kose, A. (2017). Macroeconomic implications of financial imperfections. BIS Working Papers, (677), 11-16.

16. Dudnik, A., Kuzmych, L., Trush, O., Domkiv, T., Leshchenko, O., & Vyshnivskyi, V. (2020). Smart home technology network construction method and device interaction organization concept. Paper presented at the 2020 IEEE 2 nd International Conference on System Analysis and Intelligent Computing, SAIC 2020.

17. Latysheva, O., Rovenska, V., Smyrnova, I., Nitsenko, V., Balezentis, T., & Streimikiene, D. (2020). Management of the sustainable development of machine-building enterprises: A sustainable development space approach. Journal of Enterprise Information Management, 34(1), 328-342.

18. Kryshtanovych, M., Akimova, L., Akimov, O., Kubiniy, N., & Marhitich, V. (2021). Modeling the process of forming the safety potential of engineering enterprises. International Journal of Safety and Security Engineering, 11(3), 223-230.

19. Sumets, A., Kniaz, S., Heorhiadi, N., Skrynkovskyy, R., & Matsuk, V. (2022). Methodological toolkit for assessing the level of stability of agricultural enterprises. Agricultural and Resource Economics, 8(1), 235-255.

20. Lelyk, L., Olikhovskyi, V., Mahas, N., & Olikhovska, M. (2022). An integrated analysis of enterprise economy security. Decision Science Letters, 11(3), 299-310.

21. Akimov, O., Karpa, M., Parkhomenko-Kutsevil, O., Kuprii­chuk, V., & Omarov, A. (2021). Entrepreneurship education of the formation of the e-commerce managers professional qualities. International Journal of Entrepreneurship, 25(7), 1-8.

22. Mia, M. M., Rizwan, S., Zayed, N. M., Nitsenko, V., Miroshnyk, O., Kryshtal, H., & Ostapenko, R. (2022). The impact of green entrepreneurship on social change and factors influencing AMO theory. Systems, 10(5).

23. Nikonenko, U., Shtets, T., Kalinin, A., Dorosh, I., & Sokolik, L. (2022). Assessing the policy of attracting investments in the main sectors of the economy in the context of introducing aspects of industry 4.0. International Journal of Sustainable Development and Planning, 17(2), 497-505.

24. Kovalko, O., Eutukhova, T., & Novoseltsev, O. (2022). Energy-related services as a business: Eco-transformation logic to support the low-carbon transition. Energy Engineering: Journal of the Association of Energy Engineering, 119(1), 103-121.

25. Novak, A., Pravdyvets, O., Chornyi, O., Sumbaieva, L., Akimova, L., & Akimov, O. (2022). Financial and economic security in the field of financial markets at the stage of European integration. International Journal of Professional Business Review, 7(5), 1-20.

26. Hutorov, A., Lupenko, Y., Zakharchuk, O., Hutorova, O., & Do­ro­khov, O. (2020). Inclusive Development of the Ukrainian Economy. TEM Journal, 9(1), 296-303.

27. Perevozova, I., Savchenko, M., Shkurenko, O., Obelnytska, K., & Hrechanyk, N. (2019). Formation of Entrepreneurship Model by Innovation Activity of Industrial Enterprises. Journal of Entrepreneurship Education, 22(Special Issue), 1-6.

28. Petrik, D. (2023). Exploring the Determinants of Partner Management in IIoT Platform Ecosystems. European Journal of Management Issues, 31(2), 79-92.



This Month
All days

Guest Book

If you have questions, comments or suggestions, you can write them in our "Guest Book"

Registration data

ISSN (print) 2071-2227,
ISSN (online) 2223-2362.
Journal was registered by Ministry of Justice of Ukraine.
Registration number КВ No.17742-6592PR dated April 27, 2011.


D.Yavornytskyi ave.,19, pavilion 3, room 24-а, Dnipro, 49005
Tel.: +38 (056) 746 32 79.
e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
You are here: Home