Науковий вісник НГУ

The evaluation of the advertising campaign effectiveness

  • Print
User Rating:  / 0
PoorBest 
Details
Category: Marketing
Last Updated on 24 September 2014
Published on 25 December 2012
Hits: 3368
SocButtons v1.4

Authors: T.B. Reshetilova, V.K. Nikolaieva. 

 
The indicators for complex evaluation have been justified based on the analysis of indicators of advertising campaign effectiveness. Indexes which connect the costs and benefits for advertising instruments have been defined. The features of calculating of the effectiveness Internet and outdoor advertising have been considered. The system of indicators for communication and economic evaluation has been proposed and practical calculations of the efficiency of advertising activities for complicated product have been carried out.
Files:
2010_05 Resh
Date 2012-12-14 Filesize 323.72 KB Download 1844

Visitors

7564953
Today
This Month
All days
4235
87439
7564953

Guest Book

If you have questions, comments or suggestions, you can write them in our "Guest Book"

Registration data

ISSN (print) 2071-2227,
ISSN (online) 2223-2362.
Journal was registered by Ministry of Justice of Ukraine.
Registration number КВ No.17742-6592PR dated April 27, 2011.

Contacts

D.Yavornytskyi ave.,19, pavilion 3, room 24-а, Dnipro, 49005
Tel.: +38 (056) 746 32 79.
e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
You are here: Home Archive by issue 2010 Contents No.5 2010 Marketing The evaluation of the advertising campaign effectiveness
Copyright © 2024 Науковий вісник НГУ. All Rights Reserved. Designed by JoomlArt.com. Joomla! is Free Software released under the GNU General Public License.