Comparative analysis of changes of market environment and development strategies of mining enterprises

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Authors:

A.M. Melnykov, Cand. Sci. (Tech.), Associate Professor, State Higher Educational Institution “National Mining University”, Senior Lecturer of the Department of Enterprise Economics, Dnipropetrovsk, Ukraine

B.Yu. Sobko, Dr. Sci. (Tech.), Senior Research Fellow, State Higher Educational Institution “National Mining University”, Professor of the Department of Open-Cast Mining, Dnipropetrovsk, Ukraine

N.B. Pundiak, State Higher Educational Institution “National Mining University”, Postgraduate Student, Research Scientist, Assistant Lecturer of the Department of Enterprise Economics, Dnipropetrovsk, Ukraine

Abstract:

Purpose. To determine factors influencing the development process of a mining and metallurgical enterprise and trends of the market environment and to substantiate different development strategies for mining companies.

Methodology. The basic procedure for the analysis of changes in the market environment is estimation of the complex indicator of the competitive status of an enterprise in strategic areas of management. In the research we used the methods of economic analysis, mathematical statistics and forecasting, logical analysis, and others.

Findings. We have estimated the titanium-zirconium materials market potential and the potential capacity of global production of titanium dioxide (TiO2) according to actual production capacity of world mining companies, including Ukrainian companies, and determined the limits of expansion of world market capacity.

Originality. Trends in the market of titanium dioxide and titanium-zirconium materials have been determined and according to them the prerequisites for strategic development of the mining enterprise have been presented.

Practical value. We have analyzed strengths and weaknesses of the subdivision of ZAO “Krymskiy Titan”, “Vilnohirsk Mining and Metallurgical Plant” and its competitiveness at the titanium-zirconium materials market environment.

References:

1. Воронкова А.Е. Потенціал підприємства як основа його довгострокового розвитку / Воронкова А.Е., Погорелов Ю.С. // Економіка та управління підприємствами.– Київ, 2009.– №4(94).– С. 77–84.

Voronkova, A.Ye. and Pogorelov, Yu.S., (2009), “Potential Enterprises as the basis of its long-term development”, Economics and business administration, no.4(94)., p. 77–84.

2. Афанасьєв М.В. Стратегія підприємства: Навч.–метод. посібник / Афанасьєв М.В., Селезньова Г.О. //– Харків: ВД „ІНЖЕК“, 2007. – 272 с.

Afanasiev, M.V. and Selezneva, G.O., (2007), Stratehiia pidpryemstva [Enterprise Strategy], Manual, PH “INZHEK”, Kharkov, Ukraine.

3. Мельников А.М. Матеріали міжвузівської науково-практичної конференції (25 листопада 2011). Теоретичні та прикладні аспекти становлення та розвитку конкурентоспроможної економіки / А.М. Мельников, Н.Б.Собко – Кривий Ріг: Видавничий центр КТУ, 2011 – С. 268–270.

Melnykov, A.M. and Sobko, N.B. (2011), “Theoretical and applied aspects of formation and development of a competitive economy”, Materials of the Interuniversity Scientific Conference (November 25, 2011). Publishing Center CTU, Krivoy Rog, pp. 268–270.


4. Федонін О.С. Потенціал підприємства: формування та оцінка: Навч. Посібник. / Федонін О.С., Рєпіна І.М., Олексюк О.І. // Вид. 2-ге, без змін.– К.: КНЕУ, 2006. – С. 168–195.

Fedonin, O.S., Repin, I.M. and Oleksiuk, O.I. (2006), Potentsial pidpryemstva: formuvannia ta otsinka [Potential of an Enterprise: Development and Evaluation], Manual, Edition. 2, MBK, Kyiv, Ukraine.

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ISSN (print) 2071-2227,
ISSN (online) 2223-2362.
Journal was registered by Ministry of Justice of Ukraine.
Registration number КВ No.17742-6592PR dated April 27, 2011.

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