Науковий вісник НГУ

Marketing strategic planning of enterprises in the mining sector of the Ukrainian economy

• 
• 

User Rating:  / 0

PoorBest 

Details

Parent Category: 2026

Category: Content №2 2026

Created on 25 April 2026

Last Updated on 25 April 2026

Published on 30 November -0001

Written by L. Karbovska, N. Shuliar, H. Bratus, I. Kalina, Н. Kryshtal

Hits: 1314

Authors:

L. Karbovska*, orcid.org/0000-0001-5333-1653, PrJSC HEI Interregional Academy of Personnel Management, Kyiv, Ukraine, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

N. Shuliar, orcid.org/0000-0002-4109-5961, National Academy of Statistics, Accounting and Audit, Kyiv, Ukraine, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

H. Bratus, orcid.org/0000-0001-7151-3901, PrJSC HEI Interregional Academy of Personnel Management, Kyiv, Ukraine, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

I. Kalina, orcid.org/0000-0001-5662-6967, PrJSC HEI Interregional Academy of Personnel Management, Kyiv, Ukraine, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Н. Kryshtal, orcid.org/0000-0003-3420-6253, PrJSC HEI Interregional Academy of Personnel Management, Kyiv, Ukraine, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

* Corresponding author e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

повний текст / full article

Naukovyi Visnyk Natsionalnoho Hirnychoho Universytetu. 2026, (2): 224 - 231

https://doi.org/10.33271/nvngu/2026-2/224

Abstract:

Purpose. Identification of the main trends, technologies and opportunities for the development of the mining sector of the economy and development of a methodological approach to marketing strategic planning of the activities of industry enterprises.

Methodology. The methodological basis of the research is a systematic approach to the components and elements of marketing strategic planning of enterprises in the mining sector of the economy based on the use of both general scientific methods: system analysis; comparative analysis; and special methods – trend analysis, calculation and analytical, tabular and graphic ones. The information base includes research results from scientists and practitioners, reports from the global market research company Market Research Future (MRFR), statistics from the Global Data Platform and business intelligence Statista. statistical information of the state statistics service of Ukraine. The object of research is the process of marketing strategic planning of enterprises in the mining sector of the economy.

Findings. The dynamics of the development of the global mining market in 2023‒2025 is revealed and it is predicted for the period 2028‒2029 and until 2033. The features of the global mining industry are established – strong regional concentration and significant growth potential in key sectors. The largest mining companies in the world by market capitalization and revenue are represented. Current key trends affecting the mining industry are revealed: sustainable development and green mining; digitalization; energy transition; transformation of the labor force. The dynamics of the number of active business entities under the KVED “mining industry and quarry development” in 2014‒2023 in Ukraine is analyzed and the top 10 companies of the mining industry by revenue at the beginning of 2023‒2025 are determined. The algorithm of the process of strategic marketing planning of Mining Enterprises is presented. Strategic alternatives (differentiation strategies, brand strategies, digital strategies, innovation strategies, adaptive strategies) are substantiated, on the basis of which it is possible to choose and form strategies for a particular enterprise.

Originality. A methodological approach to the process of marketing strategic planning of mining enterprises adapted to the needs of the industry is proposed, which includes the following stages: collecting information for planning (STP-marketing competitive analysis, geopolitical analysis); formulating the company’s goals and objectives; choosing a strategy based on strategic alternatives (verification of the chosen strategy; implementation of the strategic plan).

Practical value. The results of the study can be used to develop proposals for marketing strategic planning of the activities of mining enterprises in Ukraine.

Keywords: mining, marketing planning, digital strategies, innovation strategies, adaptability

References.

1. Kalina, I., Novykov, D., Leszczynski, V., Lavrukhina, K., Kukhta, P., & Nitsenko, V. (2022). Entrepreneurial structures of the extractive industry: foreign experience in environmental protection. Naukovyi Visnyk Natsionalnoho Hirnychoho Universytetu, (5), 136-141. https://doi.org/10.33271/nvngu/2022-5/136

2. Sahoo, A. K., & Tripathy, D. P. (2025). Applications of AI and machine learning in mining: digitization and future directions. Safety in Extreme Environments, 7, 4. https://doi.org/10.1007/s42797-025-00118-1

3. Stender, S., Bulkot, O., Iastremska, O., Saienko, V., & Pereguda, Yu. (2024). Digital transformation of the national economy of Ukraine: challenges and opportunities. Financial and credit activity problems of theory and practice, 2, 333-345. https://doi.org/10.55643/fcaptp.2.55.2024.4328

4. Manyuchi, M., & Sukdeo, N. (2021, April). Application of Marketing Strategies in the Mining Sector for Continuous Growth. 2 ^nd South American International Conference on Industrial Engineering and Operations Management, 388-392. https://doi.org/10.46254/SA02.20210183

5. Basheer, A. (2024). Mastering Mining Marketing. Retrieved from https://blog.fit4market.com/mastering-mining-marketing

6. Badiei, J. (2024). Innovating Marketing Strategies for the Mining and Mineral Processing Equipment Industry: Navigating the Digital Era. Retrieved from https://www.linkedin.com/pulse/innovating-marketing-strategies-mining-mineral-equipment-javad-badiei-ex6dc/

7. Shavarskyi, I., Falshtynskyi, V., Dychkovskyi, R., Akimov, O., Sala, D., & Buketov, V. (2022). Management of the longwall face advance on the stress-strain state of rock mass. Mining of Mineral Deposits, 16, 78-85. https://doi.org/10.33271/mining16.03.078

8. Bazaluk, O., Anisimov, O., Saik, P., Lozynskyi, V., Akimov, O., & Hrytsenko, L. (2023). Determining the safe distance for mining equipment operation when forming an internal dump in a deep open pit. Sustainability (Switzerland), 15(7). https://doi.org/10.3390/su15075912

9. Mining Market Report 2025. Retrieved from https://www.statista.com/statistics/262742/countries-with-the-highest-military-spending/

10.      Mining Market Opportunities and Strategies to 2033. Retrieved from https://www.researchandmarkets.com/reports/5805673/mining-market-opportunities-strategies?srsltid=AfmBOoqd1M97YqP4OvWaVdKXdhMwQVbEqZDNEM_wOUGewhhYBwofDhSm

11.      Mining Statistics, Market Data & Facts. Retrieved from
https://www.globaldata.com/data-insights/mining/

12.      Mining, Metals & Minerals. Retrieved from https://www.statista.com/statistics/262742/countries-with-the-highest-military-spending/

13.      Mine 2025: Concentrating on the future. June 26, 2025. Retrieved from https://www.pwc.com/gx/en/industries/energy-utilities-resources/publications/mine.html

14.      Largest mining companies by market cap (2025). Retrieved from https://companiesmarketcap.com/mining/largest-mining-companies-by-market-cap/

15.      Lu, M., Venditti, B., & Parker, S. (2025). The Global Mining Industry, by Market Cap. Retrieved from https://elements.visualcapitalist.com/charted-the-global-mining-industry-by-market-cap/

16.      Jaganmohan, М. (2025). Top mining companies worldwide ‒ statistics & facts. Retrieved from https://www.statista.com/aboutus/our-research-commitment/2234/madhumitha-jaganmohan

17.      Wang, X.-C. (2025). Global Mining Industry Analysis: Market Capitalization and Regional Dominance. Retrieved from https://www.linkedin.com/pulse/global-mining-industry-analysis-market-capitalization-xuan-ce-wang-h8hyc/

18.      Mining and metals. Retrieved from: https://www.pwc.com/gx/en/industries/energy-utilities-resources/mining-metals.html4

19.      Ukraine Invest (2025). Investment opportunities in the mining sector. Retrieved from https://ukraineinvest.gov.ua/industries/mining/

20.      Top Technology Trends Shaping the Mining Industry in 2025 & The Role of a Mining LIMS. (2025). June 25, Retrieved from https://cloudlims.com/mining-industry-trends-stay-ahead-with-a-mining-lims/#:~:text=Innovations%20in%20automation%2C%20data%20analytics,critical%20for%

21.      Turnover of business entities by type of economic activity (2010‒2023). Volume of products (goods, services) sold by the economic entities by types of economic activity. State statistics service of Ukraine. Retrieved from https://www.ukrstat.gov.ua/

22.      State statistics service of Ukraine. (2010‒2023). Number of employees of business entities by type of economic activity. Retrieved from https://www.ukrstat.gov.ua/

23.      Opendatabot index. Best enterprises of Ukraine 2023. Mining industry. Retrieved from https://opendatabot.ua/c/index/2023/mining%20industry

24.      Opendatabot index. Best enterprises of Ukraine 2024. Mining industry. Retrieved from https://opendatabot.ua/c/index/2024/mining%20industry

25.      Opendatabot index. Best enterprises of Ukraine 2025. Mining industry. Retrieved from https://opendatabot.ua/c/index/2025/mining%20industry

26.      Smith, N. (2023). Strategic marketing plan: How mining companies can stand out in a competitive industry. Retrieved from https://pr-republic.com/strategic-marketing-plan-how-mining-companies-can-stand-out-in-a-competitive-industry/

27.      Mining Market. Global Market Estimates (2025). Retrieved from https://www.globalmarketestimates.com/market-report/mining-market-3926

28.      Mining Marketing Strategy Analysis: Challenges and Solutions. (2025). Retrieved from https://allminings.com/marketing-strategy/

29.      Karlsson, C., & Tavassoli, S. (2016). Innovation strategies of firms: What strategies and why? The Journal of Technology Transfer, 41. https://doi.org/10.1007/s10961-015-9453-4

30.      BHP Group Ltd: Innovating for sustainability (2022). Retrieved from https://asiafundmanagers.com/bhp-group-ltd/

• < Prev