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Analysis of communication influence of marketing programs on consumers in the process of estimation of management efficiency by marketing communications of bank transactions

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Category: Economy
Last Updated on 21 December 2012
Published on 21 December 2012
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Authors: Huz M.M.
 
The basic questions of forming special purpose communication programs for advancement of bank services, analysis of the marketing communication programs influence on the customer is conducted in this article. According to the hierarchical pyramid of effects the socially-psychological consumer states which is formed by marketing communication programs are certain.
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ISSN (print) 2071-2227,
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