Ensuring sustainable development in the countries of the world based on environmental marketing

User Rating:  / 0


N. V. Stukalo, Dr. Sc. (Econ.), Prof., Vice-Head, orcid.org/0000-0003-0517-1653, National Agency for Higher Education Quality Assurance, Kyiv, Ukraine

M. V. Lytvyn, Cand. Sc. (Econ.), Assoc. Prof., Associate Professor of the Department of Economic Theory and International Economic Relations, orcid.org/0000-0001-8597-6835, Dnipro University of Technology, Dnipro, Ukraine, e­mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

L. S. Golovko, Senior Lecturer of the Department of International Economics and World Finances, orcid.org/0000-0001-8202-2294, Oles Honchar Dnipro National University, Dnipro, Ukraine

L. B. Kolinets, Dr. Sc. (Econ.), Prof., Professor of the Department of International Economics, orcid.org/0000-0002-7005-0519, Ternopil National Economic University, Ternopil, Ukraine

Y. Pylypenko, Dr. Sc. (Econ.), Prof., Head of the Department of Economic Theory and International Economic Relations, orcid.org/0000-0002-4772-1492, Dnipro University of Technology, Dnipro, Ukraine, e­mail: This email address is being protected from spambots. You need JavaScript enabled to view it.


Naukovyi Visnyk Natsionalnoho Hirnychoho Universytetu. 2020, (3): 145-150



повний текст / full article



Purpose. The proposed article actualizes the expediency of developing a systematic approach to international marketing, pays attention to the concept of sustainable development. The purpose of the article is to form a systematic approach to the marketing of production based on the concept of sustainable development.

Methodology. The methods used involve the structural observation of the countries’ ratings on the key indicators level of the investigated distribution channels of products around the world. The method explains monitoring and evaluation of the policy of state support for environmentally friendly production; emphasizes distribution channels worldwide; obtains principles related to sustainable development and the global market place.

Findings. The results of the research represent the systematic approach to the strategic provision for sustainable development of the world market. The findings considered in accordance with the notion of the systematic approach aspects for the world market and, in the conclusion, their general implications are explored in relation to the notion of the sustainable development.

Originality. New strategic approaches to the formation of a marketing complex for sustainable development have been investigated and developed. The conceptual foundations for the sustainable development at the mega-level have been improved. Authors have created the systematic approach to the strategic provision for sustainable development by the international marketing at the mega-level.

Practical value. The results of the study can be used by companies and enterprises in different countries of the world. The obtained results could be taken into account by governments when developing and implementing new policy for transition economies considering the experience of countries with high indicators of sustainable development and distribution channels.


1. Idowu, Samuel O., Schmidpeter, Rene, & Zu, Liangrong (Eds.) (2020). The Future of the UN Sustainable Development Goals. Springer Science and Business Media LLC.

2. Encyclopedia of Sustainability in Higher Education (2019). Springer Science and Business Media LLC.

3. The Sustainable Development Goals Report (2019). About the Sustainable Development Goals. Retrieved from https://unstats.un.org/sdgs/report/2019/The-Sustainable-Development-Goals-Report-2019.pdf.

4. Stukalo, N., Steblianko, I., Simakhova, A., & Doroshkevych, V. (2018). Trends in economic and social security at national and European level: interrelationships, threats and opportunities. Journal of Security and Sustainability Issues, 8(2), 199-208. https://doi.org/10.9770/jssi.2018.8.2(7).

5. Logosha, R. V. (2017). Systems approach in research methodology for the agricultural market. Infrastruktura rynku, 8, 43-48. Retrieved from http://www.market-infr.od.ua/journals/2017/8_2017_ukr/10.pdf.

6. Bezus, R., & Bilotkach, I. (2018). Development of Organic Farmers’ Cooperatives: the USA, the EU, and Ukraine. Baltic Journal of Economic Studies, 4(2), 24-31. http://dx.doi.org/10.30525/2256-0742/2018-4-2-24-31.

7. Koval’chuk, S. V., & Zaburmeha, Je. M. (2017). Marketing digital technologies in studies on organic product consumers. Marketyng i tsyfrovi tekhnolohii, 1(1), 34-51. https://doi.org/10.15276/mdt.1.1.2017.3.

8. Popkova, Elena G. (2019). Ubiquitous Computing and the Internet of Things: Prerequisites for the Development of ICT. Springer Science and Business Media LLC.

9. Myers, G., & Pettigrew, S. (2018). A qualitative exploration of the factors underlying seniors’ receptiveness to entomophagy, Food Research International, 103, 163-169.

10. FiBL survey; FiBL & IFOAM – Organic International (2018): The World of Organic Agriculture. Frick and Bonn. (2018). The World of Organic Agriculture: Statistics and Emerging Trends 2018. Retrieved from https://shop.fibl.org/CHen/mwdownloads/download/link/id/1094/?ref=1.

11. Lernoud, J., Potts, J., Sampson, G., Schlatter, B., Huppe, G., Voora, V., …, & Dang, D. (2018). The State of Sustainable Markets – Statistics and Emerging Trends 2018. ITC, Geneva. Retrieved from http://www.intracen.org/uploadedFiles/intracenorg/Content/Publications/Sustainibility%202018%20layout-FIN-web-v1.pdf.

12. United Nations Asia-Pacific Regional Coordination Mechanism Terms of Reference (2016). Retrieved from http://www.unaprcm.org/sites/default/files/Terms_of_Reference-TWG_Disaster_Risk_Reduction_and_Resilience.pdf.

13. FiBL-IFOAM (2017). Key indicators and leaders of agricultural sector 2017. In Svit organichnogo sil’s’kogo gospodarstva. Statystyka ta trendy 2017. Retrieved from https://shop.fibl.org/fileadmin/documents/shop/3503-organic-world-2017.pdf.

14. Global Food Security Index (2018). Building resilience in the face of rising food security risks. Retrieved from https://foodsecurityindex.eiu.com/.

15. Organic World. Global Organic Farming Statistics and News (2019). The World of Organic Agricultural Statistic and Emerging Trends 2018. Retrieved from https://www.organic-world.net/yearbook/yearbook-2018.html.

16. Verchovna Rada of Ukraine (2019). The strategy of agricultural sector development over the period till 2020. Retrieved from https://zakon.rada.gov.ua/laws/show/806-2013-%D1%80.

17. Analyzing policies to improve agricultural productivity growth, sustainably (2015). OECD. Retrieved from http://www.oecd.org/agriculture/topics/agricultural-productivity-and-innovation/documents/analysing-policies-to-improve-agricultural-productivity-growth-sustainably.pdf.

18. Vdovychenko, A. (2016). Government support for agricultural sector: discussions over estimation by OESR methods. Retrieved from http://ngoipr.org.ua/blog/uryadova-pidtrymka-silskogo-gospodarstva/.

19. International Co-operatives Alliance (2019). World Cooperative Monitor 2018 Top 10. Retrieved from https://monitor.coop/en.

20. Gajdić, D., Petljak, K., & Mesić, Že. (2018). An exploration of distribution channels: Challenges and opportunities for organic food producers in Croatia, Ekonomika poljoprivrede, 1461-1469. https://doi.org/10.5937/ekoPolj1804461G.

21. Grigoruk, V. V., & Klimov, E. V. (2016). Development of organic agriculture in the world and in Kazakhstan. Retrieved from http://www.fao.org/3/a-i5454r.pdf.

22. AgroPortal (2019). Organic Ukraine in infographics. Retrieved from http://agroportal.ua/ua/publishing/infografika/organicheskaya-ukraina-v-infografike/#.

23. Oshiro Reynaldo Gabriela, Paula M. Moraes, Skowronski Leandro, Herrera Gabriel, Rildo Vieira de Araújo, Michel Constantino, & Reginaldo Brito da Cost (2019). Organic production and its market support policies. African Journal of Agricultural Research, 14(26), 1081-1090.

Tags: global indexesmarketing infrastructurecertificationglobal developmentgreen marketing

Newer news items:

Older news items: