Specifics of managing competitiveness of present-day university on principles of social responsibility
/ 0
- Details
- Category: Economy and management
- Last Updated on 18 September 2018
- Published on 27 August 2018
- Hits: 4318
Authors:
O. Aleksandrova, Dr. Sc. (Ph.), Prof., orcid.org/0000-0003-0030-1367, Borys Grinchenko Kyiv University, Kyiv, Ukraine, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.; This email address is being protected from spambots. You need JavaScript enabled to view it.
L. Batchenko, Dr. Sc. (Econ.), Prof., orcid.org/0000-0001-6975-5813, Kyiv National University of Culture and Arts, Kyiv, Ukraine, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
M. Dielini, Cand. Sc. (Econ.), Assoc. Prof., orcid.org/0000-0001-5899-0818, National Pedagogic Dragomanov University, Kyiv, Ukraine, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
U. Lavryk, Cand. Sc. (Econ.), orcid.org/0000-0001-8772-4690, Borys Grinchenko Kyiv University, Kyiv, Ukraine, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.; This email address is being protected from spambots. You need JavaScript enabled to view it.
Abstract:
Purpose. Development of a management strategy for a domestic university on principles of social responsibility for raising its competitiveness in the globalization and internationalization context of higher education.
Methodology. The use of a dialectical method, system, structural-functional and institutional approaches as well as analysis, synthetic, comparison and expert evaluation techniques allows identifying a structure and functions of social responsibility of a university and a mechanism for its implementation in the internal and external environment.
Findings. Today’s reality demands from a university to play a key role in the development of human capital assets and dissemination of social responsibility values in society, which is possible in case of improving university’s competitiveness in the globalization and internationalization context of higher education. The authors of the article used their own administrative experience and knowledge in designing a strategy for raising competitiveness of a university as a socially responsible organization. They developed a mechanism for implementation of the above strategy through a university’s social responsibility structure with the help of a strategically focused internal audit conducted in a university management system. It is proved that this strategy can be implemented through corporate culture of a university by inculcating social responsibility values in participants of the educational process.
Originality. To raise competitiveness of a university in the context of global challenges, its management strategy was developed on principles of social responsibility, which can be implemented through corporate culture by cultivating responsibility values in participants of the educational process. An authorial approach is proposed for setting internal audit objectives, based on identification and grouping of interests of the main groups of parties involved, their grouping and comparative analysis made with allowance for their interests and ways of influencing the university development. Some functional areas of an internal audit and its implementation algorithm are pointed out with consideration for operational specifics of a higher educational institution.
Practical value. The use of obtained results in educational and managerial practices allows creating a model of social responsibility of a university and outlining its implementation directions; developing and introducing a control mechanism for implementation of social responsibility actions; examining the development level of university corporate culture and proposing ways of its further development, aimed at raising competitiveness of higher educational institutions in the globalization context.
References.
1. Aleksandrova, O. S., 2015. Corporate Culture as a Factor in the Formation and Development of a Modern University. Neperervna profesiyna osvita: teoriya i praktyka, 3, pp. 21‒26.
2. Chepak, V. V., 2013. University as a Social Organization: Transformation in the Conditions of Globalization. Visnyk Kharkivsʹkoho natsionalʹnoho universytetu imeni V.N. Karazina. Seriya Sotsiolohichni doslidzhennya suchasnoho suspilʹstva: metodolohiya, teoriya, metody, 1045, pp. 181‒185.
3. Babina, O. Ye. and Komarova, A. A., 2014. Mechanism for Raising the Level of Socially Responsible Activity of Ukrainian Enterprises. Biznes Inform, 12, pp. 69‒74.
4. Bila, I. S. and Krasman, N. V., 2017. Social Responsibility of Business: Theoretical Aspects and Practical Realization in the Economy of Ukraine. Skhidna Yevropa: ekonomika, biznes ta upravlinnya, 5(10), pp. 3‒7.
5. Evtushenko, V. A. and Shuba, T. P., 2016. Strategy of Institutionalization of Social Responsibility in the Organization. Visnyk Odesʹkoho natsionalʹnoho universytetu. Seriya : Ekonomika, 21(1), pp. 85‒91.
6. Fursa, M.V., 2014. Social Responsibility of the Enterprise: Theoretical and Methodological Problems of Formation. Demokratychne vryaduvannya, 14. Available at: <http://nbuv.gov.ua/UJRN/DeVr_2014_14_26> [Accessed 10 January 2017].
7. Bukharina, L. M. and Suchkov, A. V., 2014. Use of Social Responsibility of Business to Create a Positive Image of the Enterprise. Ekonomika i orhanizatsiya upravlinnya, 1‒2, pp. 48‒53.
8. Rudenko, S., Sapenko, R., Bazaluk, O. and Tytarenko, V., 2018. Management Features of International Educational Projects Between Universities of Poland and Ukraine. Naukovyi Visnyk Natsіonalnoho Hіrnychoho Unіversytetu, 2, pp. 142‒147. DOI: 10.29202/nvngu/ 2018-2/21.
9. Goda, S. and Ušiak, J., 2016. What is the Threat Perception of the Slovak Republic? Central European Journal of International and Security Studies, 10(1/2016), pp. 61‒87.
10. Pstuszek, А., 2018. The Social Potential Of the Polish Art in the Transformation Period. Future Human Image, 9, pp. 82‒91. DOI: 10.29202/fhi/9/8.
11. Bazaluk, O., 2017. Plato’s and Isocrates’ Traditions in the Development of Educational Theories in the History of Culture. Annals of the University of Craiova – Philosophy Series, 40(2), pp. 5‒18.
12. Repaul Kanji and Rajat Agrawal, 2016. Models of Corporate Social Responsibility: Comparison, Evolution and Convergence. IM Kozhikode Society & Management Review, 5(2), pp. 141–155. Available at: <http://journals.sagepub.com/doi/pdf/10.1177/2277975216634478> [Accessed 29 April 2017].
13. Hofstede, G., 2011. Dimensionalizing Cultures: The Hofstede Model in Context. Online Readings in Psychology and Culture, 2(1). Available at: <https://doi.org/10.9707/2307-0919.1014> [Accessed 30 April 2017].
14. Edgar H. Schein, 2015. Organization Psychology Then and Now: Some Observations. Annual Review of Organizational Psychology and Organizational Behavior, 2, pp. 1‒19. Available at: <https://www.annualreviews.org/doi/full/10.1146/annurev-orgpsych-032414- 111449#_i4> [Accessed 01 May 2017].
15. Fatkhutdinov, V. and Bazaluk, O., 2018. The Importance of the Brain Neuro-Programming Technologies in National and Regional Security Strategies. Philosophy and Cosmology, 20, pp. 74‒82. DOI: 10.29202/phil-cosm/20/6.
Archive