Developing an active investment strategy of engineering enterprises

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Authors:

N.V.Lokhman, Cand. Sc. (Econ.), Assoc. Prof., Mykhaylo Tuhan-Baranovskyi Donetsk National University of Economics and Trade, Associate Professor of the Entrepreneurship and Trade Department, Kryvyi Rih, Ukraine, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.">aleks.lokhman@gmail.com

O.V.Kornilova, Cand. Sc. (Econ.), Assoc. Prof., Mykhaylo Tuhan-Baranovskyi Donetsk National University of Economics and Trade, Associate Professor of the Entrepreneurship and Trade Department, Kryvyi Rih, Ukraine, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.">This email address is being protected from spambots. You need JavaScript enabled to view it.

Abstract:

Purpose. To define the development sequence and components of active investment strategies of engineering companies.

Methodology. The study used methods for theoretical generalization and comparison, analysis and synthesis (to clarify the meaning of “investment strategy”), matrix method (for the formation of matrix of choosing an investment strategy).

Findings. Based on the conducted research, the sequence of strategic planning of active investment strategies of an engineering company was examined, which should ensure formation of the enterprise’s investment objectives, ssessment and selection of strategic alternatives, development of strategies and determination of priorities of an active investment development of the company. Implementation of the proposed sequence of planning will allow achieving the company’s investment activities on the basis of its investment position power, flexibility and adaptability of investment policy as well as obtaining competitive advantage through effective investment activities.

Originality. Planning of engineering enterprises’ investment strategy, which, in contrast to existing ones, should ensure their market orientation, has been improved.

Practical value. The results are aimed at improving strategic management of investment activities of engineering companies.

References:

1. Orekhova, K. V., 2014. Formation of the investment strategy of the enterprise, Investments: practice and experience, 21, pр. 14‒17.

2. Peshko, A. V. and Nazarenko, A. V., 2007. The investment strategy of the company management [pdf]. Available at: <http://www.kbuapa.kharkov.ua/e-book/db/2007-1-2/doc/2/01.pdf> [Accessed on 01 October 2016].

3. Lokhman, N. V. and Kornilova, O. V., 2015. Investment activity management process in the domestic dusintss environment, Trade and market of Ukraine, 38, pр. 151‒160.

4. KINTO, 2016. Investment strategy of the open diversified unit investment Fund “Kіnto-treasury” [online]. Available at: <[http://www.kinto.com/ukr/funds/treasury/strategy/> [Accessed on 24 December 2016].

5. Trudeau, М., 2017. Active or passive investment [online]. Available at: <http://www.which.co.uk/money/investing/types-of-investment/guides/unit-trusts-and-oeics/active-or-passive-investment/> [Accessed on 14 June 2017].

6. Papp, V. V., 2014. Conceptual approaches to managing an enterprise’s innovation activities [pdf]. Available at: <http://www.msu.edu.ua/visn/wp-content/uploads/2016/03/5-22-2014.pdf> [Accessed on 01 October 2016].

7. Khaustova, K. M., 2013. Methods for modeling an enterprise’s investment and innovation strategy. Innovative Economy, 9, pp. 62‒69 [pdf]. Available at: <http://ie.at.ua/IE_2013/InnEco_9-47-2013.pdf> [Accessed on 09 October 2016].

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Registration data

ISSN (print) 2071-2227,
ISSN (online) 2223-2362.
Journal was registered by Ministry of Justice of Ukraine.
Registration number КВ No.17742-6592PR dated April 27, 2011.

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