Науковий вісник НГУ

Digital economy: opportunities for transformation of entepreneurial structures

• 
• 

User Rating:  / 0

PoorBest 

Details

Category: Content №1 2024

Last Updated on 29 February 2024

Published on 30 November -0001

Hits: 2006

Authors:

Z.Drinke, orcid.org/0009-0009-3983-142X, Turiba University, Riga, the Republic of Latvia

L.Mazhnyk, orcid.org/0009-0002-9546-896X, Simon Kuznets Kharkiv National University of Econo­mics, Kharkiv, Ukraine

R.Zvirgzdina, orcid.org/0000-0003-2285-6662, Turiba University, Riga, the Republic of Latvia

T.Mokiienko, orcid.org/0000-0003-1344-4981, Poltava State Agrarian University, Poltava, Ukraine

L.Holovash, orcid.org/0000-0002-8399-6135, Kyiv National University of Construction and Architecture, Kyiv, Ukraine

H.Kryshtal*, orcid.org/0000-0003-3420-6253, Interregional Academy of Personnel Management, Kyiv, Ukraine, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

* Corresponding author e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

повний текст / full article

Naukovyi Visnyk Natsionalnoho Hirnychoho Universytetu. 2024, (1): 140 - 146

https://doi.org/10.33271/nvngu/2024-1/140

Abstract:

Purpose. To analyze the stages of digital transformation of entrepreneurial structures and identify the levels of transformation.

Methodology. In the process of scientific research on the digital economy and the transformation of entrepreneurial structures, the following methods were utilized: expert assessment (involving experts from various fields of economic activity allowed for additional conclusions and recommendations regarding the possibilities of implementing digital technologies in entrepreneurial structures), scenario modeling (by developing various scenarios for the implementation of digital initiatives, the potential consequences and results of each were investigated), systems analysis (enabled considering the interrelations between various aspects of digital transformation and its impact on the economy and society as a whole), and marketing research (helped identify market needs and requirements for the implementation of digital solutions and products).

Findings. The research considered the stages of digital transformation of entrepreneurial structures, which involve assessing the current state and readiness of the enterprise for the implementation of digital transformation; studying the potential offered by digital transformation and its effective implementation; investing in advanced digital technologies and the development of new digital products; designing and releasing products and services based on advanced digital technologies; controlling the transformed business and implementing advanced digital technologies and innovative business models. Advantages of digital transformation of business models are considered, which involve increasing the number of customers, enhancing customer satisfaction, increasing lead generation, traffic growth. The authors identified six levels of “digital transformation” of entrepreneurial structures, describing the stages of changes in business models caused by digital transformations: unsystematic level, opportunities monitoring, replicable level, results-driven, achieved controlling, and optimized level.

Originality. A stage of digital transformation of entrepreneurial structures has been proposed: controlling the transformed business and implementing advanced digital technologies, which allows tracking the implementation of the strategy and achieving goals in the context of digital development. The authors highlighted such stages of digital transformation of entrepreneurial structures as opportunities monitoring and achieved controlling, which, unlike those existing in the scientific community, play a key role in the path of digital transformation of entrepreneurial structures.

Practical value. The analysis conducted confirms the relevance of issues related to the digital transformation of entrepreneurial structures, the formation of changes in views on stages and levels of digital transformation in accordance with current trends and uncertain conditions. The research results can be taken into account and practically implemented when forming policies for the digital transformation of entrepreneurial structures, regardless of the field of activity.

Keywords: digital economy, digital transformation, digitization, entrepreneurial structures, analysis

References.

1. Apalkova, V.V. (2015). The concept of digital economy development in the European Union and prospects of Ukraine. Bulletin of Dnipropetrovsk University. Series: Innovation Management, 4, 9-18. https://doi.org/10.15421/191502.

2. Veretyuk, C., & Pilinsky, V. (2017). Technological gap between information systems formation. International Independent Scientific Journal, 22(1), 37-41. Retrieved from https://www.iis-journal.com/wp-content/uploads/2020/12/IISJ_22_1.pdf.

3. Chmeruk, G. G., Kralich, V. R., & Burlakova, I. A. (2018). Some aspects of digital transformation of enterprises. Economics and Management of Enterprises, 34, 97-101.

4. Kraus, N. M., Holoborodko, O. P., & Kraus, K. M. (2018). Digital economy: trends and perspectives of the abangard change of development. Efektyvna ekonomika, 1. Retrieved from http://www.economy.nayka.com.ua/?op=8&w=%D0%9D.+%D0%9C.+%D0%9A%D1%80%D0%B0%D1%83%D1%81.

5. Kolyadenko, S. (2016). Digital economy: prerequisites and stages of formation in Ukraine and in the world. Economy. Finances. Management, 6, 106-107.

6. Jiao, S., & Sun, Q. (2021). Digital Economic Development and Its Impact on Economic Growth in China: Research Based on the Perspective of Sustainability. Sustainability, 13, 10245. https://doi.org/ 10.3390/su131810245.

7. Lapko, O. O., & Solosich, O. S. (2019). Blockchain Technology: The Concept, Scope and Impact on Business. Biznes Inform, 6, 77-82. https://doi.org/10.32983/2222-4459-2019-6-77-82.

8. Lozova, T. I., Oliinyk, H. Yu., & Oliinyk, O. A. (2019). Digitalization of the technical inventory of real estate objects: land plots and buildings, structures and transmitters located on them. Ekonomika ta derzhava, 1, 4-9. https://doi.org/10.32702/2306-6806.2019.1.4.

9. Putsenteilo, P. R., & Humeniuk, O. O. (2018). Digital economy as the modern vector of reconstruction of the traditional economy. Innovatsiina ekonomika, (5-6), 131-143.

10. Demchyshak, N. B., & Bilenka, V. A. (2018). Development of the technological platform as instrument of innovative potential implementation in Ukraine. Ekonomika ta suspilstvo, 16, 731-738.

11. Spasiteleva, S., & Buryachok, V. (2018). Perspectives for development of blockchain applications in Ukraine. CYBER SECURITY: education, science, technology, 1(1), 35-48. https://doi.org/10.28925/2663-4023.2018.1.3548.

12. Friedlmaier, M., Tumasjan, A., & Welpe, I. M. (2018). Disrupting industries with Blockchain: The industry, venture capital funding, and regional distribution of Blockchain ventures. Proceedings of the 51 ^st Hawaii International Conference on System Sciences, (pp. 3517-3526). Waikoloa Village, HI, USA. Retrieved from https://core.ac.uk/download/pdf/143481280.pdf.

13. Mishchuk, I., Riabykina, Y., Ushenko, N., Hamova, O., Tkachenko, S., & Yastremska, N. (2022). Intellectual Capital as a Factor Forming Economic Security of Enterprises in Society 5.0. WSEAS Transactions on Business and Economics, 19, 269-277. https://doi.org/10.37394/23207.2022.19.25.

14. Haponenko, H., & Vasylenko, V. (2020). Prospects for the use of blockchain technology in the tourism industry. The Journal of V. N. Ka­razin Kharkiv National University. Series: International Relations. Economics. Country Studies. Tourism, 10, 193-199. https://doi.org/10.26565/2310-9513-2019-10-20.

15. Claessens, S., & Kose, M. A. (2017). Macroeconomic implications of financial imperfections. BIS Working Papers, 677, 11-16. Retrieved from https://www.bis.org/publ/work677.pdf.

16. Dudnik, A., Kuzmych, L., Trush, O., Domkiv, T., Leshchenko, O., & Vyshnivskyi, V. (2020). Smart home technology network construction method and device interaction organization concept. Paper presented at the 2020 IEEE 2 ^nd International Conference on System Analysis and Intelligent Computing, SAIC 2020. https://doi.org/10.1109/SAIC51296.2020.9239220.

17. Nikonenko, U., Shtets, T., Kalinin, A., Dorosh, I., & Sokolik, L. (2022). Assessing the policy of attracting investments in the main sectors of the economy in the context of introducing aspects of industry 4.0. International Journal of Sustainable Development and Planning, 17(2), 497-505. https://doi.org/10.18280/ijsdp.170214.

18. Bondarenko, S., Makeieva, O., Usachenko, O., Veklych, V., Arif­khodzhaieva, T., & Lernyk, S. (2022). The legal mechanisms for information security in the context of digitalization. Journal of Information Technology Management, 14, 25-58. https://doi.org/10.22059/jitm.2022.88868.

19. Novak, A., Pravdyvets, O., Chornyi, O., Sumbaieva, L., Akimova, L., & Akimov, O. (2022). Financial and economic security in the field of financial markets at the stage of European integration. International Journal of Professional Business Review, 7(5), 01-20. https://doi.org/10.26668/businessreview/2022.v7i5.e835.

20. Bondarenko, S., Bratko, A., Antonov, V., Kolisnichenko, R., Hubanov, O., & Mysyk, A. (2022). Improving the state system of strategic planning of national security in the context of informatization of society. Journal of Information Technology Management, 14, 1-24. https://doi.org/10.22059/jitm.2022.88861.

21. Hubanova, T., Shchokin, R., Hubanov, O., Antonov, V., Slobodianiuk, P., & Podolyaka, S. (2021). Information technologies in improving crime prevention mechanisms in the border regions of southern Ukraine. Journal of Information Technology Management, 13, 75-90. https://doi.org/10.22059/JITM.2021.80738.

22. Klochan, V., Piliaiev, I., Sydorenko, T., Khomutenko, V., Solomko, A., & Tkachuk, A. (2021). Digital platforms as a tool for the transformation of strategic consulting in public administration. Journal of Information Technology Management, 13, 42-61. https://doi.org/10.22059/JITM.2021.80736.

23. Mironova, N., Koptieva, H., Liganenko, I., Sakun, A., & Cher­nyak, D. (2022). Modeling the selection of innovative strategy for development of industrial enterprises. WSEAS Transactions on Business and Economics, 19, 278-291. https://doi.org/10.37394/23207.2022.19.26.

24. Iatsyshyn, A., Iatsyshyn, A., Kovach, V., Zinovieva, I., Artemchuk, V., Popov, O., ..., & Turevych, A. (2020). Application of open and specialized geoinformation systems for computer modelling studying by students and PhD students. Paper presented at the CEUR Workshop Proceedings, 16. Retrieved from https://ceur-ws.org/Vol-2732/20200893.pdf.

25. Kryshtanovych, M., Akimova, L., Akimov, O., Kubiniy, N., & Ma­rhitich, V. (2021). Modeling the process of forming the safety potential of engineering enterprises. International Journal of Safety and Security Engineering, 11(3), 223-230. https://doi.org/10.18280/ijsse.110302.

• < Prev
• Next >