- 1. Loyalty programs in products sales promotion
- (Economy and management)
- Authors: S.M. Dovgan, K.K. Merkotun The influence of loyalty programs on the processes of customer retention and sales promotion that is designed to meet secondary needs ...
- Created on 04 January 2013
- 2. The consumer expectations and company’s loyalty programs
- (Economy)
- Authors: Dovhan S.M., Merkotun K.K. It is considered the theoretical and practical aspects of the influence of loyalty programs on the processes of satisfying consumer expectations. ...
- Created on 24 December 2012