Impact of globalization processes on strategic planning of enterprises

User Rating:  / 0
PoorBest 

Authors:


H.Kundieieva*, orcid.org/0000-0003-0513-8263, National University of Food Technologies, Kyiv, Ukraine, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

M.Turchyna, orcid.org/0000-0003-1433-6341, National University of Food Technologies, Kyiv, Ukraine, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

O.Tur, orcid.org/0000-0001-7158-0100, National University of Food Technologies, Kyiv, Ukraine, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

O.Sheremetynska, orcid.org/0000-0001-5409-8697, National University of Food Technologies, Kyiv, Ukraine, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Yu.Yasko, orcid.org/0000-0002-8756-4612, State University of Trade and Economics, Kyiv, Ukraine, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

* Corresponding author e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.


повний текст / full article



Naukovyi Visnyk Natsionalnoho Hirnychoho Universytetu. 2023, (4): 173 - 180

https://doi.org/10.33271/nvngu/2023-4/173



Abstract:



Purpose.
To study the uncertainty of globalization influences on strategic planning (SP). To identify peculiarities of SP for enterprises of Ukraine. To develop methods for evaluating the SP effectiveness in conditions of uncertainty and changes in the level of uncertainty in parameter sequences for relevant forecasting.


Methodology.
The study used the following methods: critical analysis – to identify the peculiarities of SP in Ukraine; mathematical formalization – to evaluate the efficiency of SP; method of comparing the first derivatives – for the current assessment of the rate of change in economic indicators and their approximation to the target values of SP; analysis and synthesis – to establish the uncertainty levels of the input and outputs sequences of each of the parameters of globalization.


Findings.
It is stated that different vectors of globalization influences cause formation of a complex “competitive landscape”, which increases the uncertainty of SP. Stratification of requirements for formation of strategic plans and opportunities which they allow implementing is proposed, as well as stratification of indicators of globalization influence. The factors of globalization influence on the formation of uncertainty in the activities of Ukrainian enterprises are studied and the peculiarities of this influence on the SP process are indicated.


Originality.
An assessment of the level of approximation of the actual and target results of enterprise’s activity is proposed as an indicator of SP effectiveness. A comparison of first derivatives of the efficiency indicator was used to reduce the uncertainty in estimating the rates of dynamic approximation of the actual and forecast results. A method of ordering heterogeneous sequences is proposed for a relevant assessment of the change in the level of uncertainty in parameter sequences.


Practical value.
The proposed approach reduces conceptual SP ambiguity. The developed method for assessing the uncertainty of globalization effects on SP and identifying the SP peculiarities in conditions of uncertainty will increase SP relevance for Ukrainian enterprises.



Keywords:
globalization, strategic planning, activities of enterprises, assessment of plans

References:


1. Kumara, S., Gamage, N., Ekanayake, E. M. S., Abeyrathne, G., Prasanna, R., Jayasundara, J., & Rajapakshe, P. (2020). A Review of Global Challenges and Survival Strategies of Small and Medium Enterprises (SMEs). Economies, 8, 79. https://doi.org/10.3390/economies8040079.

2. Naz, A., & Ahmad, E. (2018). Driving Factors of Globalization: An Empirical Analysis of the Developed and Developing Countries. Business & Economic Review, 10(1), 133-158. https:/doi.org/10.22547/BER/10.1.6.

3. Shamborovskyi, G. (2021). The international strategic management conceptual fundamentals. Efektyvna ekonomika, 10. https://doi.org/10.32702/2307-2105-2021.10.6.

4. Dwikat, S. Y., Arshad, D., & Mohd Shariff, M. N. (2022). The Influence of Systematic Strategic Planning and Strategic Business Innovation on the Sustainable Performance of Manufacturing SMEs: The Case of Palestine. Sustainability, 14, 13388. https://doi.org/10.3390/su142013388.

5. Notani, V., & Jain, P. (2021). Surviving international competition: analysis of measures employed by local companies. International Journal of Management (IJM), 12(6), 231-239. https://doi.org/10.34218/IJM.12.6.2021.020.

6. Radović-Marković, M., Brnjas, Z., & Simović, V. (2019). The Impact of Globalization on Entrepreneurship. Economic Analysis, 52(1), 56-68. https://doi.org/10.28934/ea.19.52.12.pp56-68.

7. Julita, J., & Tanjung, H. (2017). Development of Porter Generic Strategy Model for Small and Medium Enterprises (SME’s) in Dealing with Asean Economics Community (AEC). International Journal of Recent Scientific Researches, 8(9), 20262-20269. https://doi.org/10.24327/ijrsr.2017.0809.0860.

8. Benevolo, C., Penco, L., & Torre, T. (2020). Entrepreneurial decision-making for global strategies a “heart–head” approach. Management Decision, 59(5), 1132-1157. https://doi.org/10.1108/MD-10-2019-1495.

9. Razumova, E., Kyrylenko, O., Gurina, A., & Novak, V. (2020). Strategic analysis as a tool for the formation and implementation of air company development strategy. Financial and Credit Activity Problems of Theory and Practice, 3(34), 141-148. https://doi.org/10.18371/fcaptp.v3i34.215456.

10. Koval, V., Duginets, G., Plekhanova, O., Antonov, A., & Petrova, M. (2019). On the supranational and national level of global value chain management. Entrepreneurship and Sustainability, 6(4), 1922-1937. https://doi.org/10.9770/jesi.2019.6.4(27).

11. Fritsch, M., & Matthes, J. (2020). On the relevance of global value chains and the intra-European division of labour. National Institute of Economic and Social Research, 252, 4-18. https://doi.org/10.1017/nie.2020.16.

12. Sarbah, A., & Quaye, I. (2021). Effects of globalization on small medium-sized enterprise development in Ghana. African Journal of Business Management, 15(9), 250-264. https://doi.org/10.5897/AJBM2021.9196.

13. Buckley, P. J. (2018). Internalisation theory and outward direct investment by emerging market multinationals. Management International Review, 58(2), 195-224. https://doi.org/10.1007/s11575-017-0320-4.

14. Mironova, N., Koptieva, H., Liganenko, I., Sakun, A., & Cher­nyak, D. (2022). Modeling the selection of innovative strategy for development of industrial enterprises. WSEAS Transactions on Business and Economics, 19, 278-291. https://doi.org/10.37394/23207.2022.19.26.

15. Kulikov, P., Aziukovskyi, O., Vahonova, O., Bondar, O., Akimova, L., & Akimov, O. (2022). Post-war economy of ukraine: Innovation and investment development project. Economic Affairs, 67(5), 943-959. https://doi.org/10.46852/0424-2513.5.2022.30.

16. Kudyrko, L. (2021). Vietnam’s economy in the system of global production and sales. Efektyvna ekonomika, 1. https://doi.org/10.32702/2307-2105-2021.1.104.

17. Erixon, F. (2018). The Economic Benefits of Globalization for Business and Consumers. Brussels: European Center for International Political Economy. Retrieved from https://ecipe.org/wp-content/uploads/2018/01/Globalization-paper-final.pdf.

18. Ahmad, S. (2022). Role of globalziation defining the incidence of entrepreneurship. PLoS One, 17(3), e0265757. https://doi.org/10.1371/journal.pone.0265757.

19. Tananaiko, T., Yatsenko, O., Osypova, O., Nitsenko, V., Balezentis, T., & Streimikiene, D. (2023). Economic Rationale for Manifestations of Asymmetry in the Global Trading System. Sustainability, 15, 5316. https://doi.org/10.3390/su15065316.

20. De Massis, A., Frattini, F., Majocchi, A., & Piscitello, L. (2018). Family firms in the global economy: Toward a deeper understanding of internationalization determinants, processes, and outcomes. Global Strategy Journal, 8(1), 3-21. https://doi.org/10.1002/gsj.1199.

21. Migration movement of the population. State Statistics Service of Ukraine (2023). Retrieved from https://www.ukrstat.gov.ua.

22. Zayed, N. M., Edeh, F. O., Darwish, S., Islam, K. M. A., Krysh­tal, H., Nitsenko, V., & Stanislavyk, O. (2022). Human Resource Skill Adjustment in Service Sector: Predicting Dynamic Capability in Post COVID-19 Work Environment. J. Risk Financial Manag., 15(9), 402. https://doi.org/10.3390/jrfm15090402.

23. Soroka, L. (2021). Space Doctrine and the Future of the Space Industry. Philosophy and Cosmology, 26, 25-34. https://doi.org/10.29202/phil-cosm/26/2.

24. Pavlova, O., Pavlov, K., Horal, L., Novosad, O., Korol, S., Perevozova, I., Obelnytska, K., …, & Popadynets, N. (2021). Integral estimation of the competitiveness level of the western Ukrainian gas distribution companies. Accounting, 7(5), 1073-1084. https://doi.org/10.5267/j.ac.2021.3.001.

 

Visitors

7591541
Today
This Month
All days
3189
114027
7591541

Guest Book

If you have questions, comments or suggestions, you can write them in our "Guest Book"

Registration data

ISSN (print) 2071-2227,
ISSN (online) 2223-2362.
Journal was registered by Ministry of Justice of Ukraine.
Registration number КВ No.17742-6592PR dated April 27, 2011.

Contacts

D.Yavornytskyi ave.,19, pavilion 3, room 24-а, Dnipro, 49005
Tel.: +38 (066) 379 72 44.
e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
You are here: Home Authors and readers terms of subscription EngCat Archive 2023 Content №4 2023 Impact of globalization processes on strategic planning of enterprises