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Modeling the choice of strategies of marketing management of enterprise personnel

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Category: Economy and Management

Last Updated on 07 May 2019

Published on 24 April 2019

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Authors:

S. V. Kovalchuk, Dr. Sc. (Econ.), Prof., orcid.org/0000-0001-9535-8678, Khmelnytskyi National University, Khmelnytskyi, Ukraine, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

D. L. Kobets, Cand. Sc. (Econ.), Assoc. Prof., orcid.org/0000-0002-4822-2951, Khmelnytskyi National University, Khmelnytskyi, Ukraine, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Ye. M. Zaburmekha, Cand. Sc. (Econ.), Assoc. Prof., orcid.org/0000-0003-2223-3887, Khmelnytskyi National University, Khmelnytskyi, Ukraine, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Abstract:

Purpose. Consideration of theoretical and scientific-methodical concepts and development of practical recommendations on formation of economic and mathematical model of mutual positioning of strategies of marketing and personnel management.

Methodology. Methods of analysis, synthesis, generalization, comparison and mathematical modeling are used.

Findings. The embodiment of the economic and mathematical model is the matrix of mutual positioning of strategies of marketing and personnel management. The matrix is an effective tool of acceptance of adequate managerial decisions for achievement of desired result (economical, marketing, managerial, social, and household). At the same time, mathematical problem solving enables one to simplify process itself of acceptance of managerial decisions at option of marketing strategy of personnel management which is adequate to framework conditions, state of external and internal environment of the enterprise.

Originality. A complex approach to formation of marketing strategy of personnel management in view of the common and specific principles, aimed at realization of purposes and the tasks of personnel management is developed. For implementation of the offered approach, an economic and mathematical model of mutual positioning of strategies of marketing and personnel management is developed and approved by the example of enterprises of the mechanical engineering sector of Ukraine.

Practical value. Theresults obtained during the practical approval confirmed adequacy of the economic and mathematical model and expediency of its application, which is reflected in the appropriate economic benefit. At the enterprises which applied the offered approach optimization of the process of monitoring in marketing and personnel policy is observed at the expense of elimination of duplicating information flows.

Reference.

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