Науковий вісник НГУ

Optimization model for the budget distribution between advertising vehicles

  • Print
User Rating:  / 0
PoorBest 
Details
Category: Economy
Last Updated on Friday, 04 January 2013 14:21
Published on Friday, 04 January 2013 14:21
Hits: 3450
SocButtons v1.4

 

Authors: T.B. Reshetilova, V.K. Nikolaieva
 
The expediency of using the two-level model of linear programming for budget distribution between advertising vehicles has been substantiated. The goal-oriented function is to maximize audience, which takes into consideration the feed-back. In terms of results of marketing research it has been found out the advertising vehicles which appear appropriate for advertising campaign of complicated product. The developed model allows creating a media-plan for whole advertising campaign and media-plans for each advertising vehicle separately.
Files:
2010_09-10 Resh
Date 2012-12-14 Filesize 313.5 KB Download 1075

Visitors

6313931
Today
This Month
All days
20
49123
6313931

Guest Book

If you have questions, comments or suggestions, you can write them in our "Guest Book"

Registration data

ISSN (print) 2071-2227,
ISSN (online) 2223-2362.
Journal was registered by Ministry of Justice of Ukraine.
Registration number КВ No.17742-6592PR dated April 27, 2011.

Contacts

D.Yavornytskyi ave.,19, pavilion 3, room 24-а, Dnipro, 49005
Tel.: +38 (056) 746 32 79.
e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
You are here: Home Archive by field of science Economy Optimization model for the budget distribution between advertising vehicles
Copyright © 2024 Науковий вісник НГУ. All Rights Reserved. Designed by JoomlArt.com. Joomla! is Free Software released under the GNU General Public License.