Authors: Dovhan S.M., Merkotun K.K.

 

It is considered the theoretical and practical aspects of the influence of loyalty programs on the processes of satisfying consumer expectations. It is shown that the concept of consumer satisfaction and the concept of caring about them are aimed at establishing long-term relationships. The objectives of these activities are the desire of companies to keep customers as long as it possible, encouraging them to repurchase. Based on the results of conducting marketing research it was explored the interrelation of factors in consumer choice, consumer satisfaction and care about them, which allows companies to generate the appropriate loyalty programs.

2010_4 Dovgan
2012-12-14  277.71 KB  1211

Tags: marketing • customer expectations • loyalty programs • promotion of repeat purchases